Wed, 19 December 2018
Many of the activities in our day don’t actually help us close more deals. We’re busy doing things, but they aren’t moving our deals forward. Today we’ll talk about the things that distract us as sales reps, and how we can stop unnecessary distractions that are actually hindering our efforts. DISTRACTIONSEmail is a necessary part of our sales efforts but spending time cleaning up our email isn’t an effective use of our time. If this were a football game, you wouldn’t be in the locker room trying to learn plays. Once the game starts, you’ll spend your time trying to advance the ball and score. So why do we spend our time at work doing things that aren’t conducive to closing deals? [4:30] Very often, we are hesitant to do the things that we really need to do. We don’t want to make cold calls or try to upsell our existing customers. RECORD YOUR ACTIVITYSpend an entire week writing down all your activity and the amount of time you spend on it. [5:14] If you go to the kitchen to get a drink, write it down. If you talk with other team members, write that down and record how long it takes. Record all of your activities: email, updating CRM, creating proposals and attending meetings. Write down how long you spend on planning and social media. If you get sidetracked by your cell phone, write it down, and write the time next to it. As you do this over the course of a week, you’ll begin to see trends in your daily activity. ANALYZE YOUR ACTIVITYNow look at your activity and figure out which steps actually contribute to your closing deals. [6:46] Be honest about your activity and look for places that you can use your time better. Could you take a shorter lunch break a couple of days a week to create more time for sales activity? Score every activity on a scale of 1 to 3: 1’s are things that don’t help you close deals, while 3’s are things that contribute greatly to your closings. You can even use a 1 to 5 scale if that works better for you. Find the activities that aren’t helping you close deals and pay attention to the amount of time you spend on those activities. REDIRECT YOUR TIMEOnce you’ve identified the things that aren’t helping your efforts, figure out how that time spent cleaning out your email can be better used. Over time, these small amounts of time add up to hours that we could be using to focus on something productive. [9:13] Instead of checking ESPN, I could reach out to a prospect on LinkedIn. Eliminate tasks that you don’t need to do. Ask for accountability from your manager or your coworkers. Use apps that prevent you from accessing distracting websites. Intentionally focus on those activities that scored higher on your list. Outsource those activities that bog you down. UNCOMPLICATE THINGSEliminate things that keep you from being the very best seller you can be. [11:41]
This will change your business and your personal life when you implement it. “UNNECESSARY DISTRACTIONS” EPISODE RESOURCESThis episode is brought to you in part by prospect.io, a powerful sales automation platform that allows you to build highly personalized, cold email campaigns. To learn more, go to prospect.io/tse. It will help you with your outbound to expand your outreach and it allows you to set it and forget it. Your prospecting will never ever be the same. We’ll use prospect.io in the upcoming semester of TSE Hustler’s League to focus on prospecting. We’ll give you insights and tools that will help you gain new customers. In addition, we’ll provide training and strategies that you can implement today to ensure constant flow in your pipeline. Check out our new semester of The Sales Evangelist Hustler’s League. We’re taking applications for the semester beginning in January, and we can only take a limited number of people. This episode is also brought to you in part by Maximizer CRM, personalized CRM that gives you the confidence to improve your business and increase profits. To get a demonstration of maximizer, go to the sales evangelists.com/maximizer. Click on the link to get a free demo of what Maximizer CRM can do for you. It integrates your marketing campaign as well as your CRM, and it works whether you’re a small organization or a large one. I hope you enjoyed the show today as much as I did. If so, please consider leaving us a rating on Apple Podcast, Google Podcast, Stitcher, or wherever you consume this content and share it with someone else who might benefit from our message. It helps others find our message and improves our visibility. If you haven’t already done so, subscribe to the podcast so you won’t miss a single episode, and share with your friends! |
Sat, 13 May 2017
I recently read this book called Essentialism by Greg McKeown and the idea is about disciplined “pursuit of less”. This is built around the context that when you do less, you gain more. Sure, you can try to sell all products but these products have their own buyer persona. As a new SDR, imagine how […] The post TSE 562: Focus on Your Essential Product or Service appeared first on The Sales Evangelist. |
Sat, 2 July 2016
Do you feel like you have too much going on? You have so many tasks to take care of. You need to prospect. You still have to make proposals. You have to close those deals. And the list goes on… Whew! Overwhelming, isn’t it? So you will most likely end up being the “jack of […] The post TSE 352: Why Most Sellers Are NOT Being Successful! appeared first on The Sales Evangelist. |