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Syndication

Many salespeople are bombarded with countless tech tools to make their lives easier. But what if one tool helped unify your department’s sales process? On today’s episode of The Sales Evangelist, Donald is joined by the CEO and co-founder of Scratchpad, Pouyan Salehi, to discuss how sellers can utilize Scratchpad to eliminate their sales stack drag.

Salespeople have many tools at their disposal but often rely on their own systems.

  • People are digitally duct-taping a workspace together to do the job they need rather than using a unified system.
  • This means sellers can spend hours each week updating the next steps for management to view, creating a massive waste of time. 
  • Scratchpad unifies sellers’ efforts by creating a space for sellers to work. Athletes have gyms, artists have studios, and salespeople have Scratchpad - a workspace for them.

The end goal? Eliminate sales stack drag.

  • For salespeople, drag is an important concept; it’s the burden on salespeople that prevents them from doing their best.
  • This could be due to many reasons, from the available tech stack and new sales methodologies to product information and new competitors.
  • Salespeople have to hit quotas and solve these challenges that create drag in their work.

Sellers, on average, only spend 40% of their time selling. 

  • Scratchpad gives you back time in your day, helping you reinvest that time into efforts that contribute to your bottom line. 
  • It helps sales teams share client information to make selling seamless, eliminating additional conversations to verify information already gathered.
  • Scratchpad was built with the seller in mind because If they love it, they’re more likely to encourage adoption to leadership. 
  • After adoption, sales leaders often realize Scratchpad doesn’t just increase sales performance but also employee morale.

From individual usage to departmental adoption:

  • Everyone processes information differently, and that level of flexibility should exist within a team’s space. 
  • Scrathpad’s deliberate customization meets salespeople where they are and is built to go anywhere with you.
  • It removes bouncing between tabs, uniting everything you need in just one place.
  • The concept of a new tool is thought of as another thing sellers have to learn. But anyone can start seeing value with Scratchpad after just a few minutes of use.

Visit scratchpad.com to sign up and get started using this helpful platform, and connect with Pouyan on LinkedIn for more great content.

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by Closers.io.

Closers.io helps sales reps land their dream remote sales gig, where they can set their own hours, work from anywhere, and make six or even multi-6 figures per year. That sure sounds good to us!

Committed to helping sales reps make a shift, Closers.io will place you in an available sales role that will increase your commissions and help you live the life you want. Apply for free now at go.closers.io/TSE.

This episode is brought to you in part by Scratchpad.

Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.

Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1561.mp3
Category:Favorite Sales Stack Tools -- posted at: 6:00am EDT

You can’t keep begging for a piece of the pie; you need to bake the whole pie yourself! In today’s episode of The Sales Evangelist, Donald discusses three reasons why he baked his pie (and by that, we mean creating his own business development event.) Tune in to learn about Donald’s upcoming event to master the art of social selling!

Why create the event?

  • While Donald loves West Palm Beach, Florida, he found that existing sales meet-ups did not really pertain to B2B sellers. 
  • Wanting a place for B2B sellers to learn and grow alongside one another, Donald created his own!
  • It’s all-around business development. Whether you’re a full-cycle sales rep or a frontline seller; if you’re looking to find new strategies and tips, BusDev22 is the event for you.
  • Are you not local to Florida? Then, purchase a virtual pass to gain all the knowledge from the comfort of your home.

Donald’s three reasons to make BusDev22:

  • You can’t wait for people to do stuff for you; you have to take action. When it comes to the event, Donald wanted to make it happen. Take risks and try new things to succeed!
  • Donald saw and attended other events, but they never lived up to his expectations. He knew he wanted it to be workshops - a space to take notes, interact, and learn with others. This isn’t a college class - it’s a space to learn and apply new findings.
  • It’s something fun that helps others. If your company hasn’t quite found a way to crack the code to top-tier selling, there’s no better opportunity to learn how to get there.

To find out more, go to thesalesevangelist.com/busdev to learn more and purchase a ticket.

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by Closers.io.

Closers.io helps sales reps land their dream remote sales gig, where they can set their own hours, work from anywhere, and make six or even multi-6 figures per year. That sure sounds good to us!

Committed to helping sales reps make a shift, Closers.io will place you in an available sales role that will increase your commissions and help you live the life you want. Apply for free now at go.closers.io/TSE.

This episode is brought to you in part by Scratchpad.

Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.

Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1560.mp3
Category:special edition -- posted at: 6:00am EDT

In today’s special episode of The Sales Evangelist, Donald discusses the highlights of his new book! Sell It Like a Mango, available on Amazon or at thesalesevangelist.com/mango, is full of principles, practices, and tips to sell your product through a shift in mindset and approach to sales. 

The premise of the book:

  • Donald saw many mango vendors in the street growing up in Jamaica. But they all sold the same product! So, why did some mangos sell better than others? Because the seller made the deal.
  • If your product has value, you sell it at that value. Donald set up a mango stand in his front yard, but people couldn’t see him and didn’t come. 
  • The takeaway? Get outside your comfort zone to be a successful seller.
  • This applies to everyone - people will sell the same thing as you, so you need to stand out.

In the book, Donald points out common sales misconceptions:

  • Misconception 1: My role as a seller is to convince the buyer to make a purchase. The real job is to educate the buyer to know they should make a purchase.
  • Misconception 2: The work doesn’t require a drive. Whether that’s a passion for the product or a desire to be in a better financial state, drive to sell is what will sell.

What else can you learn?

  • Handling and overcoming rejection. Sellers often encounter rejection, and it can be stressful and disheartening to experience. How can you bounce back?
  • Identify and attract the right prospect. Because while your product might be able to benefit everyone, you shouldn’t try to sell to everyone.
  • How to think like an entrepreneur. Sales reps don’t have the business on their back - if you don’t hit a quota, your business won’t fall apart. But how do you overcome adversities to succeed? 
  • Closing. The “close” doesn’t have to be an event. Don’t blow it out of proportion! You need to understand that nothing happens until you help people commit. Help prospects commit to minor things throughout the journey, like scheduling demos and signing papers to make it easier to close later!

Sell it Like A mango is a great resource, regardless of your experience as a seller. Visit thesalesevangelist.com/mango to preview the first chapter and leave a rating or review online! Let’s evangelize the world of sales.

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by Closers.io.

Closers.io helps sales reps land their dream remote sales gig, where they can set their own hours, work from anywhere, and make six or even multi-6 figures per year. That sure sounds good to us!

Committed to helping sales reps make a shift, Closers.io will place you in an available sales role that will increase your commissions and help you live the life you want. Apply for free now at go.closers.io/TSE.

This episode is brought to you in part by Scratchpad.

Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.

Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1559.mp3
Category:special edition -- posted at: 6:00am EDT

Social selling is a topic many salespeople are familiar with. In today’s episode of The Sales Evangelist, Donald is joined by the CEO of Pipeline Signals and Sales for Life and pioneer of social selling, Jamie Shanks, to learn how he utilizes relationship mapping to land more enterprise deals.

Three triggers matter to your audience: 

  • Buying intent - Who is googling a keyword or downloading something off your website?
  • Product usage - Who uses which software, and how does that integrate with you?
  • Following the human - Humans make business decisions. Whether for a customer company or a pending relationship. 
  • How can you maintain this high-level maintenance for all your prospects if people are shuffling and moving positions in this great resignation?

It’s not impossible to do it all yourself, but it’s very challenging.

  • Missing sales intelligence is happening with all of your prospects because it’s just too much information for one person or team to stay on top of while maintaining their actual sales work. 
  • For B2B sellers, nearly every account will experience a turnover, promotion, or job change in your target department each month.
  • If you try to maintain his information yourself, identify your core customers critical to your business and focus on them.
  • At the very least, set up alerts on LinkedIn.

Jamie’s four-step guide to messaging the same person with a new job: 

  • Social connection - Bring them back to how they know you.
  • Value creation  - Explain how you can help the prospect make money, save money, or mitigate risk for their business.
  • Knowledge or value exchange - when booking a meeting, you aren’t selling a solution - you’re providing a knowledge exchange. Give something worth spending time on.
  • The call-to-action.

Jamie’s major takeaway? If you have hundreds or thousands of accounts, it will amaze you how many sales you can unlock by having a monitored database. It’s valuable to know what’s going on. To learn more about Jamie’s companies, visit their corresponding websites at Pipelinesignals.com and salesforlife.com. Connect with Jamie on LinkedIn for more great content.

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by Closers.io.

Closers.io helps sales reps land their dream remote sales gig, where they can set their own hours, work from anywhere, and make six or even multi-6 figures per year. That sure sounds good to us!

Committed to helping sales reps make a shift, Closers.io will place you in an available sales role that will increase your commissions and help you live the life you want. Apply for free now at go.closers.io/TSE.

This episode is brought to you in part by Scratchpad.

Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.

Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1558.mp3
Category:Favorite Sales Stack Tools -- posted at: 6:00am EDT

Every seller wants the same things: more prospects and more sales. So why not use the best tools to help you get there? In today’s episode of The Sales Evangelist, Donald is joined by VP of Sales and Marketing at GPSLockbox Andrew Velker to discuss his favorite sales tools.

Andrew’s favorite tools start with the swiss army knife of CRMs:

  • CRMs are the first and most important part of a sales tech stack, and Andrew prefers one that satisfies two questions: First, can it connect with other tools? Second, is it easy to use? Hubspot fulfills both.
  • Hubspot offers easy integration and is incredibly inclusive of other technical applications you might need.

Use LinkedIn Navigator to connect with the exact people you want.

  • Further turbo-charge LinkedIn Navigator by using Seamless.ai to connect with people you know fit your exact target demographic.
  • Finding the right people and having the right conversations will make your prospecting life immeasurably easier.
  • With these tools, you’ll automatically update contacts with new opportunities and touchpoints, which will dramatically diminish administrative work.

Other essential tools sellers should consider:

  • ZoomInfo and 6sense have robust tools to measure audience intent.
  • For government-focused sellers, GovSpend shows what different states and government sectors purchase.
  • SalesLoft is a powerful sales engagement platform that, when used correctly, helps keep a consistent cadence of communication to prospects.
  • All of these tools, if used correctly, help you find time to do the things that matter more - genuine engagement with quality prospects. 

Andrew’s final tool recommendation? His least sales-tech-stack tip is to use follow-ups, flags, and advanced search features to master your email inbox without the long administrative effort other organization efforts might take. To contact Andrew and further discuss his tech stack, add him on LinkedIn (@andrewvelker) or visit his company website at gpslockbox.com.

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by Closers.io.

Closers.io helps sales reps land their dream remote sales gig, where they can set their own hours, work from anywhere, and make six or even multi-6 figures per year. That sure sounds good to us!

Committed to helping sales reps make a shift, Closers.io will place you in an available sales role that will increase your commissions and help you live the life you want. Apply for free now at go.closers.io/TSE.

This episode is brought to you in part by Scratchpad.

Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.

Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1557.mp3
Category:Favorite Sales Stack Tools -- posted at: 6:00am EDT

Sales teams are constantly looking for ways to maximize productivity and increase sales, and tech stacks are a big part of that goal. Only sometimes, these tools don’t always give us the results we want. In today’s episode of The Sales Evangelist, Donald shares three common issues salespeople face in finding the right tech stack.

Ask yourself: Can you use it?

  • Leadership often implements new tools and tech without consulting the sales staff who’d use them. 
  • Analyze the current selling practices of your organization before purchasing a new tool. If it doesn’t fit the existing methods, it might not receive high adoption rates.

The sales tools are implemented to cover lousy selling.

  • It doesn’t matter if you have the premium tier package of a piece of technology - if you don’t know how to sell properly, it’ll likely go to waste.
  • If you have bad selling practices, a new tech stack will help you sell poorly… at scale. (Not the most ideal result.)
  • Before you push for a new tech tool, find out if you can perform the basic task without it to practice and improve.

There are just too many tools.

  • During your next sales meetings, see which parts of your current tech stack salespeople use more frequently and think are more beneficial.
  • Watch training videos, read books, and visit Reddit groups and other platforms to learn how to maximize capabilities with your current tech before adding on more.

What other issues do you see in your tech stack? Let Donald know on LinkedIn at www.linkedin.com/in/donaldckelly/.

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by Closers.io.

Closers.io helps sales reps land their dream remote sales gig, where they can set their own hours, work from anywhere, and make six or even multi-6 figures per year. That sure sounds good to us!

Committed to helping sales reps make a shift, Closers.io will place you in an available sales role that will increase your commissions and help you live the life you want. Apply for free now at go.closers.io/TSE.

This episode is brought to you in part by Scratchpad.

Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.

Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1556.mp3
Category:Favorite Sales Stack Tools -- posted at: 6:00am EDT

In today’s episode, Donald is joined by executive coach Susie Tomenchok to learn how sales professionals can master the skill of negotiating without manipulating.

Negotiation isn’t manipulation:

  • Incorporating negotiating strategies and techniques help you and your team reach its needs or goals and open the door for priorities to rearrange and be met.
  • It’s not a winner/loser situation - negotiation should come from a place where you look to satisfy everyone.
  • Low-stakes negotiation happens every day. Mastering negotiation is the key to developing long-term success.
  • Conveying your interests isn’t manipulation - it’s telling your story to meet your needs.

Barriers to entering a high-stakes negotiation:

  • PACE: Prepare - aware - close - evaluate
  • Prepare, think at the moment, and be as objective as possible. Be aware of both your and the other party’s interests. Uncover relevant information to reach the close.
  • If you don’t know what you want, how can you expect yourself to negotiate well?
  • There are many pieces of leverage at play when in negotiation. Be cognizant of those levers to explore and realize what solution honors both parties.

Understand the solution from their perspective:

  • Negotiating conveys interests and beliefs - it’s an opportunity to connect and learn to know, like and trust another person.
  • As a seller, asking questions about the other party helps you learn more about them and why they’re not siding with you on the issue.
  • Even if you know the answer, never make an assumption. Let the other party be heard. 

Be intentional with silence:

  • Practice what you say, and teach yourself not to ramble after speaking.
  • Some people think of it as a game - just practice not talking, and you’ll grow more comfortable with it.
  • We listen least actively to people we know. Practicing silence can interrupt that cadence and convey attention to the other party.

Susie’s final takeaway? Anchor ideas you want others to know early on to allow the other party to get their head around it. For more great content from Susie, visit her website for more information or connect with her on LinkedIn. You can find her book, The Art of Everyday Negotiation without Manipulation, on Amazon. (Visit negotiationlove.com for giveaways and other great content as well!)

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by Closers.io.

Closers.io helps sales reps land their dream remote sales gig, where they can set their own hours, work from anywhere, and make six or even multi-6 figures per year. That sure sounds good to us!

Committed to helping sales reps make a shift, Closers.io will place you in an available sales role that will increase your commissions and help you live the life you want. Apply for free now at go.closers.io/TSE.

This episode is brought to you in part by Scratchpad.

Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.

Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1555.mp3
Category:Building Rapport -- posted at: 6:00am EDT

One of the best ways to build rapport with prospects is through their topics of interest. (And what better way to do that than by podcasting?) In today’s episode of The Sales Evangelist, Donald is joined by Co-founder and CEO at Salescast Collin Mitchell to learn how he uses podcasting to build rapport with his clients.

Use podcasting to build a professional relationship.

  • People go on podcasts to contribute thought leadership and share knowledge with the world. Therefore, finding podcasts your clients or prospects have spoken on is a great way to learn more about them.
  • Listen Notes is a helpful resource to view podcasting information like topics, guest names, and show popularity. You can also search for specific people to see if your client or prospect has been on a podcast! 
  • People are often more personal and vulnerable on podcasts. So listening to a prospect’s guest episode is a great way to learn about them to use in conversation later.
  • For example, people on this show frequently talk about how they got involved with their organization, started their career, and sales methodology. That’s all great information to bring back to the prospect. 
  • Even more important is that you took the time to research and show up differently than everyone else.

Other podcasting strategies to build rapport:

  • Obviously, you can host your own podcast. There are many opportunities to get into podcasting, and the barriers to entry are low. 
  • Remember, the goal isn’t to get sponsors and downloads. It’s to get access to another person.
  • If you’re an enterprise seller, you can reach out to those in your target account list and ask if they want to join you for an episode. You’ll receive incredible engagement. 
  • Everyone is thankful to join a podcast. They appreciate being elevated alongside their peers, highlighting their expertise to their community.
  • You still need to build the relationship, don’t just try to sell something immediately after the recording stops.

Creating content for social and video opportunities:

  • Social media is huge, especially for sales. LinkedIn is a major platform to connect to your audience.
  • When we’re busy, creating original and consistent content is the first thing that falls by the wayside. But it’s a powerful tool to create growth.
  • Social media, if managed correctly, will be a powerful rapport-builder to connect and build relationships with more people in your industry.
  • Collin’s best video tip- use it as often as possible. A video conveys the authenticity and the human behind the screen, which shows who you are as a person and builds trust.

For more insightful sales content from Collin, check out his podcast Sales Transformation.

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by Closers.io.

Closers.io helps sales reps land their dream remote sales gig, where they can set their own hours, work from anywhere, and make six or even multi-6 figures per year. That sure sounds good to us!

Committed to helping sales reps make a shift, Closers.io will place you in an available sales role that will increase your commissions and help you live the life you want. Apply for free now at go.closers.io/TSE.

This episode is brought to you in part by Scratchpad.

Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.

Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1554.mp3
Category:Building Rapport -- posted at: 6:00am EDT

As a salesperson, you (hopefully) enjoy interacting with your prospects. However, a typical sales mistake is forcing the prospect to fit our communication style rather than the other way around. In today’s episode of The Sales Evangelist, Donald is joined by the author of The Savage Leader and founder of Group Sixty, Darren Reinke, to discuss building rapport the way the prospect wants

Sellers assume prospects like to communicate in the same style as the seller.

  • Selling should start with the understanding that we’re all different. Establishing that early on will impact your ability to build rapport.
  • Some people might like starting with a conversation; others prefer to focus on the tasks at hand. We’re all different.
  • Get a sense of the customer’s style by learning what motivates and drives them.
  • Listen to the prospect and pay attention to their tone and how they conduct themselves to understand how to communicate.

Three steps to learn a prospect’s communication style:

  • Intention: Have a willingness to change and do something different. Question if there are better ways to build rapport as a seller and think about the potential achievements.
  • Reflection: Know what kind of seller you are and use that understanding to change your communication (when necessary.)
  • Action: Analyze someone’s body language, tone of speaking, and how they interact and put that change into play.

A focus on the commission can ruin the relationship. 

  • If you see someone as a dollar sign, you probably won’t build rapport anytime soon.
  • Ask prompts to directly understand the audience - How do you like to receive information? How do you want to communicate?
  • Asking questions (and listening to the answers) will indicate how you can best communicate. Be more intentional with your questions.
  • People will come back to the conversation repeatedly because they like talking to you. Less talking and more listening is the best way to build relationships.

Darren’s biggest takeaway? Don’t sell the way you like to sell; sell the way the prospect wants to be sold. Tailor your style to engage your audience. Find Darren on LinkedIn, visit his website thesavageleader.com, and find his book on Amazon.

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by Closers.io.

Closers.io helps sales reps land their dream remote sales gig, where they can set their own hours, work from anywhere, and make six or even multi-6 figures per year. That sure sounds good to us!

Committed to helping sales reps make a shift, Closers.io will place you in an available sales role that will increase your commissions and help you live the life you want. Apply for free now at https://go.closers.io/TSE.

This episode is brought to you in part by Scratchpad.

Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.

Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1553.mp3
Category:Building Rapport -- posted at: 6:00am EDT

Building rapport with prospects is the bridge that fosters trust needed to move through the sales process. In today’s episode of The Sales Evangelist, Donald introduces our newest season of content centered around building rapport with prospects. So what are three things that sellers get wrong with rapport-building? Find out in today’s episode.

Sellers put on their fake corporate persona.

  • Just because you represent a company doesn’t mean you need to sound like their answering machine.
  • Avoid fake, salesy language that isn’t your authentic self. Whether speaking to your next prospect or your close friend, you should sound the same.

Sellers aren’t interested enough in their prospects.

  • Be interested, not interesting. You should want to listen to your prospect, not try to inform them about yourself (beyond what’s necessary.)
  • People love talking about themselves. So allow your prospects to do that by talking about their interests, career, and company goals.

Sellers don’t create a dialogue with their prospects.

  • Don’t just give the prospect your full attention; demonstrate it. In virtual meetings, it can be difficult to 
  • Focus your time on what they do or don’t say rather than what your following dialogue will be.

A bonus: Use the person’s name in the conversation!

  • Mentioning a prospect’s name throughout the conversation is a great way to build rapport. It shows you're trying to create a genuine and authentic connection.
  • Make sure you don’t overdo it, however. It should fit the context of the conversation.

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by Closers.io.

Closers.io helps sales reps land their dream remote sales gig, where they can set their own hours, work from anywhere, and make six or even multi-6 figures per year. That sure sounds good to us!

Committed to helping sales reps make a shift, Closers.io will place you in an available sales role that will increase your commissions and help you live the life you want. Apply for free now at https://go.closers.io/TSE.

This episode is brought to you in part by Scratchpad.

Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.

Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1552.mp3
Category:Building Rapport -- posted at: 6:00am EDT

In today’s episode of The Sales Evangelist, Donald is joined by author, speak, and co-founder of Gap Wireless, Glenn Poulos, to discuss five ways to know your customer’s ecosystem. This conversation is based partially on Glenn’s recently published book, Never Sit in the Lobby, available now on Amazon.

Understand your key stakeholders.

  • Some salespeople sell simple things, and some people sell multi-million dollar systems. Whatever the product is, know what you’re talking about. And, more importantly, learn how to explain it to others.
  • Too often, salespeople are very technically proficient at explaining their solutions. However, this is potentially too descriptive for the prospect to understand your solution's clear benefits. 
  • Recognize who you need to speak to, identify their level of understanding, and adjust your speech to accommodate the stakeholder.

Isolate the prospects

  • Who are the people that will use and derive benefit from your solution? Those are the people you need to demonstrate to.
  • Showing the benefits to the implementer drives them to further the deal beyond what might happen when speaking exclusively to management.

Punch, perfect pitch, and close:

  • You might be presenting for a specific purpose, whether technical, financial or otherwise. Whatever it is, make it a good presentation.
  • The ‘punch’ is an attention-grabbing opening that captures the audiences’ attention and encourages them to pay attention to the rest of the presentation.
  • People get lost in details. When presenting a pitch, know which elements are essential to the prospect and which are not impactful to their bottom line.
  • The close should come naturally if you’ve completed the punch and the perfect pitch. If it isn’t, you’re likely selling too early in the conversation.

Visit Glenn’s website, glennpoulos.com, to download his free worksheet, find his book, and see more great content.

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by Closers.io.

Closers.io helps sales reps land their dream remote sales gig, where they can set their own hours, work from anywhere, and make six or even multi-6 figures per year. That sure sounds good to us!

Committed to helping sales reps make a shift, Closers.io will place you in an available sales role that will increase your commissions and help you live the life you want. Apply for free now at https://go.closers.io/TSE.

This episode is brought to you in part by Scratchpad.

Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.

Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1551.mp3
Category:Objections -- posted at: 6:00am EDT

No matter what level of sales you’re in, you are bound to encounter objections. In today’s episode of The Sales Evangelist, host Donald Kelly is joined by the co-founder and former owner of Solo Stove, Spencer Jan, for an in-depth look at Spencer’s experience handling his biggest sales objection.

But first, what does Spencer consider an objection? 

  • In general, Spencer sees sales objections as a lack of communication; the disconnect of not understanding the other person.
  • When objections arise, it’s not that they’re rejecting you, there’s simply a gap between you and the prospect.

In 2016 Spencer and his brother decided to sell their business.

  • When they went to sell, investment bankers and brokers told them their company wasn’t sellable. 
  • They were surprised because the business was very profitable. However, Spencer and his brother didn’t understand their buyer.
  • They realized a buyer wants to invest in a company, not necessarily run it. They aren’t looking to deal with day-to-day problems. And that was the objection they had to overcome. 

From 2016-to 2019, they transitioned to a structure someone would buy.

  • They listened to feedback and knowledge and assembled a self-sustaining team to run the company beyond their departure.
  • They rehearsed their pitch, had dry runs, integrated stories, and planned how to pitch their deck to investors and private equity groups.
  • Spencer and his brother were prepared and knew which objections to prepare for based on their research and conversations.

In 2019, they landed a nine-figure exit.

  • When you understand what people want, you can shift your mindset to account for those wants and create value.
  • Be willing to set your ego aside. People will reach a level of sales competency, but every customer is different. Take time to understand what your audience wants and tailor your message to that specific person.

Spencer’s major takeaway? When things don’t work out, just keep trying. Understand your audience’s needs, and keep moving to eventually make the sale. Find Spencer on LinkedIn and YouTube for more great content.

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by Closers.io.

Closers.io helps sales reps land their dream remote sales gig, where they can set their own hours, work from anywhere, and make six or even multi-6 figures per year. That sure sounds good to us!

Committed to helping sales reps make a shift, Closers.io will place you in an available sales role that will increase your commissions and help you live the life you want. Apply for free now at https://go.closers.io/TSE.

This episode is brought to you in part by Scratchpad.

Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.

Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com

This episode is brought to you in part by The Sales Evangelist Sales Training. Check out some of our upcoming programs designed to simplify selling and help b2b sellers consistently hit quota each month. Learn more here at ww.thesalesevangelist.com/upcoming-training or call 1-833-713-2343 for more information.

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Also, leave us a rating and reviews on Apple Podcast.

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1550.mp3
Category:Objections -- posted at: 6:00am EDT

Objections can strike fear into the hearts of salespeople everywhere. But what if there’s a simple formula to handle objections with confidence? In today’s episode of The Sales Evangelist, our guest Ryann Dowdy explains how we can integrate this sales strategy into our sales methodology. 

Ryann’s feelings on objections:

  • It’s about asking questions - focusing on the human to human connection and seeing the value in that connection
  • We think of a “closing problem,” but the “opening problem” can be just as essential to overcome.
  • Help people get what they want by using information they’ve already shared.

Overcome objections from the beginning:

  • It’s a simple philosophy: Jeb Blunt’s book Sales EQ explains that we have a physiological response (like increased heart rate) when someone raises an objection. 
  • When you get an objection, have a script to follow immediately after the objection to have time to collect yourself.
  • For Ryann, she likes to empathize and understand more about the objection to determine where it’s coming from and how to handle it.

Asking questions indicates where to speak further:

  • Strictly following a script reduces the human-to-human connection and might prevent you from understanding key information.
  • A short post-objection script can be helpful, but think critically and have a loose framework ready to dial in on the prospect's specific needs.
  • When asking questions, don’t let your emotions take control. Take a breath before speaking to think. Often, the prospect will start talking instead and give you more information.

Make conversations based on humanity:

  • If you focus on serving that prospect, you’ll strengthen the relationship and the trust alongside it.
  • It takes practice to avoid taking objections personally. Remember, you and your job are two different things - you bring value and are worthy, regardless of people saying no to a product or service.
  • The first time you sit in front of a buyer might not be the right time for the buyer - it’s all about how you handle the rejection.

Ryann’s major takeaway? Ask more questions and never assume you understand a prospect’s objection. For more content from Ryann, check out her book, The 100k Sales Method, on Amazon and connect with her on LinkedIn and Instagram.

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by Closers.io.

Closers.io helps sales reps land their dream remote sales gig, where they can set their own hours, work from anywhere, and make six or even multi-6 figures per year. That sure sounds good to us!

Committed to helping sales reps make a shift, Closers.io will place you in an available sales role that will increase your commissions and help you live the life you want. Apply for free now at https://go.closers.io/TSE.

This episode is brought to you in part by Scratchpad.

Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.

Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com

This episode is brought to you in part by The Sales Evangelist Sales Training. Check out some of our upcoming programs designed to simplify selling and help b2b sellers consistently hit quota each month. Learn more here at ww.thesalesevangelist.com/upcoming-training or call 1-833-713-2343 for more information.

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Also, leave us a rating and reviews on Apple Podcast.

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1549.mp3
Category:Objections -- posted at: 6:00am EDT

In today’s episode of The Sales Evangelist, Donald is joined by COO of People.ai Art Harding. With twenty years of experience in the industry, he’s had plenty of practice overcoming B2B objections through digital transformations.

What is a digital transformation?

  • Sure, it’s Uber and Netflix. But it is not solely a technology play; it’s reimagining the customer experience and using technology to facilitate those changes.
  • Uber didn’t invent cars, apps, or driving strangers. They just combined those elements in a unique way to make something new.
  • The classic go-to-market functions had relatively siloed expectations. Marketing was responsible for branding; sellers were responsible for closing deals, etc.
  • Those transformations affected these elements at different rates to unlock new digital journeys.

Digital transformations start from the inside out. 

  • Younger generations use the tools and data they expect from a professional (or implement themselves as they grow in their careers.)
  • Enterprise sales have dramatically changed in the last few years, and that’s as a result of digital transformations.
  • Different departments need to become more connected to limit objections fostered within a lack of communication.
  • As technology moves into the customer journey, the person's role becomes even more valuable.

Buyers are more educated now than ever.

  • Sellers need a recurring delivery of value, which means overcoming continual objections far past the initial discovery. 
  • Sellers need to know how a buyer can take the product you’re selling and apply it to reach their next goal or outcome.
  • Be informed on how to drive the buyer’s next steps with the product you sell.

Technology allows a focus on customer understanding.

  • Frontline managers no longer need to remind sellers of internal practices but rather anticipate objections and understand solutions for buyers to progress sales.
  • Technology allows you to understand (as a sales manager) if your sellers are addressing the proper objections, utilizing the correct persona, and scheduling and identifying the suitable methods that will lead to a sale.
  • There’s a difference between understanding the objection and addressing the objection.
  • Sales leaders should be able to validate if sellers are hitting the right personas if sellers are prioritizing the correct accounts and if there is a process to qualify unaddressed accounts. 
  • If you don’t have a frontline manager program with defined competencies, your future of digital transformations will not progress easily.

Connect with Art on LinkedIn or email him at art@people.ai for more great content.

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by Closers.io.

Closers.io helps sales reps land their dream remote sales gig, where they can set their own hours, work from anywhere, and make six or even multi-6 figures per year. That sure sounds good to us!

Committed to helping sales reps make a shift, Closers.io will place you in an available sales role that will increase your commissions and help you live the life you want. Apply for free now at https://go.closers.io/TSE.

This episode is brought to you in part by Scratchpad.

Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.

Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com

This episode is brought to you in part by The Sales Evangelist Sales Training. Check out some of our upcoming programs designed to simplify selling and help b2b sellers consistently hit quota each month. Learn more here at ww.thesalesevangelist.com/upcoming-training or call 1-833-713-2343 for more information.

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Also, leave us a rating and reviews on Apple Podcast.

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1548.mp3
Category:Objections -- posted at: 6:00am EDT

The pushy salesperson is still the preemptive perception many people think of when they think of salespeople, but in today’s world, that image is no longer accurate. Instead, closing a sale is best accomplished by overcoming objections by selling with a servant’s heart. In today’s episode of The Sales Evangelist, Donald is joined by Jim Doyle to discuss why this is so important.

What exactly is the term “selling with a servant’s heart?”

  • It is being obsessed with the customer outcome. It’s more than a win-win because if it’s right for the customer, it’s right.
  • A short term might not be in the seller’s best interest if it means the customer wins in the long term.
  • You’re here to serve, not to sell.  This should be the default mentality of salespeople. As you embrace it, you’ll see more success with this mentality.

A servant’s heart can help overcome objections.

  • One of his book chapters is, “ask a million questions.” Salespeople are taught to answer questions without focusing on uncovering the seller’s needs. Instead, an in-depth conversation is needed to understand their situation thoroughly.
  • A transactional seller is likely to hear more objections than a diagnosis-based seller.
  • Objections are likely tied back to a lack of information, and that lack of data results from the three-question qualification process.
  • Selling is the process of taking away the buyer’s risk. As a seller, make the leap of faith as small as possible. And how you approach the sale is what reduces risk.

Mitigating risk overcomes objections and is leads to more sales.

  • Especially in the corporate setting, the decision needs to help both the company and the specific buyer.
  • Help the buyer feel comfortable and aware of the process to reduce their likelihood of objections.

Teach, not sell.

  • As a seller, explain how and why your solution will work for the buyer rather than simply explaining why they should buy it.
  • Focus on being a solution provider, which means entering a meeting being clear on your intentions, questions, and process.

Jim’s final takeaway? Everything you give is given to you in return. So, focus on making a difference in the world for positivity to come back to you. Connect with Jim on LinkedIn and find Jim’s book “Selling with a Servant Heart” on Amazon

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by Closers.io.

Closers.io helps sales reps land their dream remote sales gig, where they can set their own hours, work from anywhere, and make six or even multi-6 figures per year. That sure sounds good to us!

Committed to helping sales reps make a shift, Closers.io will place you in an available sales role that will increase your commissions and help you live the life you want. Apply for free now at https://go.closers.io/TSE.

This episode is brought to you in part by Scratchpad.

Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we’re speaking from personal experience.) Luckily, we’ve found the solution.

Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson’s workflow, so you don’t have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com

This episode is brought to you in part by The Sales Evangelist Sales Training. Check out some of our upcoming programs designed to simplify selling and help b2b sellers consistently hit quota each month. Learn more here at ww.thesalesevangelist.com/upcoming-training or call 1-833-713-2343 for more information.

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Also, leave us a rating and reviews on Apple Podcast.

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1547.mp3
Category:Objections -- posted at: 6:00am EDT

When most people think of objections, they think of what stops a deal from progressing. Today’s episode launches the next series on The Sales Evangelist covering the ins and outs of objections. How can you be well-equipped to handle objections with confidence and knowledge? Listen in to find out! 

What is an objection?

  • Many salespeople associate an objection with a worst-case scenario, but that’s not always the case. Instead, an objection can be anything that prevents a deal from moving forward, either permanently or just a few days.
  • Objections tie back to the buyer not having enough information to move forward. When prospecting, come up with something so valuable they want to move forward.
  • Remember, there are limitless reasons people might not want to move forward. 

Identify the objections before they become issues.

  • As an industry expert, you can likely know the top issues a prospect might have before purchasing.
  • If you know the objections, address them before the prospect has an issue! It streamlines the process and exemplifies your ability to tackle problems quickly.

Ask questions

  • When prospects give you concerns, ask practical questions that address the underlying issue.
  • One of Donald’s trainers told him to be authentic. Discovering the underlying issue puts you in a better position to address the problem and move forward.

Build trust with your prospect.

  • It’s not always about who you know; it's about who trusts you.
  • Being a genuine and authentic person will make people more willing to trust you.

Don’t give up right away.

  • Your job as a seller is to provide as much value as possible. How can you do that if you give up right away?
  • Go deep and discover what is holding the prospect back to see what else you can do to help it move forward.

Recognize that not every person will be a good fit.

  • In Donald’s book, Sell It Like a Mango, he addresses this concept. 
  • Just because someone isn’t a fit now doesn’t mean they won’t be a fit in the future.

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you! Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by The Sales Evangelist Sales Training. Check out some of our upcoming programs designed to simplify selling and help b2b sellers consistently hit quota each month. Learn more here at ww.thesalesevangelist.com/upcoming-training or call 1-833-713-2343 for more information.


As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.
We’d love for you to join us for our next episodes by tuning in on Apple PodcastGoogle PodcastStitcher, or Spotify. Also, leave us a rating and reviews on Apple Podcast.

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill. 

Direct download: TSE_1546.mp3
Category:Forecasting -- posted at: 6:00am EDT

In today’s episode of The Sales Evangelist, Donald is joined by Chief Revenue Officer for Service Express, Bill Golder, to learn his strategy to build pipelines and close deals

Many sellers struggle with building a pipeline.

  • A fully built-out pipeline is never a done deal, meaning you constantly have to adapt to determine what works the best.
  • There are always new problems to address, and the best companies continuously innovate to meet those needs.

What are effective pipeline strategies?

  • They focus on understanding the dynamic between early-stage and late-stage pipelines.
  • Many sellers think about a pipeline too holistically, but segmenting the idea of the “pipeline” into different timelines can result in more opportunities.
  • To create an accurate forecast, you have to understand how many early-stage prospects will result in a late-stage pipeline.
  • The dynamics between an early and a late-stage conversion might look entirely different.

Bill’s guide to implementing new pipeline strategies:

  • If salespeople are reluctant to implement or don’t see the value in a new pipeline process, a data-driven approach to identify issues (and how a new strategy can solve them) will be a great tactic.
  • Understand the indicators that actually lead to a conversion versus the feeling of a conversion.

Common pipeline building mistakes:

  • There’s too much assumption - we assume something is important to them when it might not be.
  • Sellers inherently think their product is essential, but the prospect might have other priorities or issues that make our solution much less important at the moment.
  • Issues aren’t because we’ve lost; deals keep getting pushed. And that’s primarily rooted in the failure to understand a prospect’s priorities.
  • Understand your late-stage prospects' attributes and identify what measures attract them to purchase.

Sales leaders have an integral role to play.

  • Everyone has a unique pipeline with unique problems they might need help solving.
  • As a sales manager, be well-versed in each seller’s pipeline so you can root coaching and development based on their metrics to lead to more actionable results.
  • There’s a danger to generalize and preach the same message to the whole team. Instead, identify what activities best process the seller’s personal goals.

Bill’s final takeaway? Find the balance of quality and quantity in building a pipeline and know the right types of prospects you should identify. Reach out to Bill at bgolder@serviceexpress.com or connect with him on LinkedIn for more great content. 

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1545.mp3
Category:Forecasting -- posted at: 6:00am EDT

We've learned multiple perspectives in our series over forecasting that help create a more accurate and beneficial forecast. But how can you take your efforts to the next level? In this episode of The Sales Evangelist, Donald is joined by the Director of Enterprise Sales at Envoy, Sarah Lash, to discuss proper forecasting techniques from both a selling and management perspective. 

There are significant forecasting issues:

  • Some people rely too much on the map and aren’t listening to what’s happening in the business.
  • On the flip, some people listen too much to intuition without diving deep enough.
  • From a management perspective, sales reps might provide you with a shadow pipeline (data entered into an incorrect pipeline), forcing you to identify those issues.
  • There is also the problem of the intraquarter revenue - opportunities that open and close in the same quarter. How should we factor those into forecasting?
  • Whether you’re a rep or a manager, lack of communication will distinguish the most accurate forecasting.

Don’t just focus on the data; focus on the right data:

  • The “I need X amount of pipeline to get to this number” mentality has positive and negative effects.
  • Similarly, a purely cause and effect mentality does not do justice to the nuances of selling.
  • Instead of waiting for a prospect to say a specific phrase to indicate the likelihood of purchase, integrate information beyond your personal experiences with the selling process.

Have a mutual action plan:

  • Creating an example that establishes a “good’ reference point is essential for sellers to understand what actions result in the most buy-ins.
  • When creating a mutual action plan, start backward. For example, what is the timeline the prospect would like something to be implemented? 
  • Then, ask what steps need to be taken before that date to reach the end result?
  • Remember, it’s not just evaluating pricing but determining if there are technical, legal, or security issues that need solving. 
  • Create a calendar based on these milestones, and as a seller, you can use this to gain information.
  • Finally, determine what could go wrong and establish how to address those.

Forecasting involves a balance of data and intuition: 

  • It’s a combination of 50/50, but it’s never so explicitly balanced. The beauty is the combination of the two, in whatever capacity each deal necessitates.
  • To practice intuition with her team, Sarah conducts a large-deal review call with her organization each week to hear sellers talk about deals to learn and grow with one another.
  • When interacting with a prospect, set expectations from the beginning. For example, ask someone if you can ask multiple questions.
  • Disarm the prospect as much as possible. You want to understand why milestones, behaviors, and expectations are the way they are.

Sarah’s final takeaway for sellers? Be confident you know your craft because confidence is your ability to be the partner your customer needs. To find more content and information from Sarah, connect with her on LinkedIn or visit Envoy’s website to learn more about what they do.

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1544.mp3
Category:Forecasting -- posted at: 6:00am EDT

Forecasting (and really all parts of selling) grows more successful when you communicate value. In today’s episode of The Sales Evangelist, Donald is joined by Tom “The ROI Guy” Pisello. As an entrepreneur, speaker, and author of the book Evolved Selling™: Optimizing Sales Enablement in the Age of Frugalnomics, Tom specializes in value to get the most out of your efforts. 

Three big trends characterize the post-pandemic era of sales:

  • First, there’s a tremendous amount of sales turnover. While the Great Resignation is not news, sales will struggle to retain top sellers in favor of faster-growing companies. 
  • Second, the buyer is changing. They’re in control of the buying process, cautious of the seller, and more economically focused than ever - it’s the decision by risk aversion.
  • Third, we’re in an environment where sales is understaffed, you need engagement, the buyer is more challenging to sell to, and predictable revenue is decreasing.

How do we find (and retain) great talent?

  • Growing a team will be challenging. Of course, throwing money and benefits at it is part of the equation, but you also must provide intangible benefits like career development to make your position seem worthwhile.
  • What is the purpose of your organization or group? And more importantly, how can you include new personnel to feel that they actively work towards that purpose?
  • Create an atmosphere of authenticity that suits your personnel to retain talent.
  • It’s not just a long game for selling; it’s a long game for hiring.

Overcoming the ice-cold buyers:

  • Buyers have incredible access to resources and information than ever, even compared to a few years ago. Sellers used to be in control, but now it's the opposite.
  • In that, they have information overload. And great salespeople guide prospects through this challenge. 
  • The curated content a salesperson supply is an excellent direction for the next generation of salespeople.
  • If you can show that pain is worth addressing (and that you provide a uniquely differentiating solution), you demonstrate a fiscal reason to make a decision.

Tackling the issue of predictability:

  • The old way of leveraging spreadsheets and expert resources within the organization no longer works - only 17% approach forecasting scientifically.
  • We now have systems that track multiple criteria, but they act in silos. Aggregating data points to develop a more comprehensive and data-driven forecast will yield more accurate results.
  • Know what “good” looks like so you know what to focus on. What works to close a deal, and what are the associated steps?
  • Visualize patterns to prioritize to understand the correlations and next best actions.

Episode Resources:

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1543.mp3
Category:Forecasting -- posted at: 6:00am EDT

Creating a valuable and accurate sales forecast is dependent on your ability to anticipate the success of sales. So how does the founder and CEO of forma.ai Nabeil Alazzam motivate and drive his team to maintain momentum? Through sales incentives! Using sales incentives and data-driven forecasting, Nabeil encourages his salespeople to reach specific and measurable objectives.

How Nabeil defines sales forecasting:

  • It depends on whether the forecast is for a team leader or a representative. As a leader, it’s taking data across the team and using it to aggregate results.
  • On the rep level, accuracy is critical. If you’re confident which accounts close, you can better visualize what else is needed to do to hit a target number.

Common forecasting mistakes:

  • Being overconfident with deals without a data-driven element to justify the belief.
  • Instead, utilize checkpoints throughout the sales process to know if a prospect will move forward.
  • Another common mistake is that a lack of nuanced checkpoints leads to overprioritizing a fast-cycle sales prospect.
  • As a sales rep, use data to allocate time free of bias towards the accounts most likely to close (without taking the speed of the sales cycle into account.)

Segmentation and forecasting go hand-in-hand.

  • Use data when thinking about an audience cluster. A checklist sales reps have for different groups of people can and should look different depending on the best likely outcome for each group. 
  • For managers, don’t think of data points as averages across the board.
  • Understand your different customer segments and establish guidelines within each audience as data points.

Start data-driven forecasting:

  • Forecasting is a crawl, walk, run approach.
  • When running, you can automate the segmenting approach. In the crawl, it’s simply acknowledging that people buy differently and may need different buying propositions.
  • Think about the types of clients you serve and what success looks like with each of those groups, segmenting by sector, growth stage, and the number of employees.
  • Think about the forecasting method and sales practice you should apply to each (and create data points based on these audiences.)

How can incentives help our forecasting?

  • Incentives drive behavior. And, ideally, better salespeople get paid more. If you can’t set forecasting successfully, you can’t allocate the proper incentives to the right salespeople.
  • If you start to novice a prospecting segment is beginning to lag, you can be specific in your incentive to correct your trajectory.
  • The goal should be to design incentive structures so the rep understands how much time they should allocate to that goal without detracting from the overall performance.

Connect with Nabeil on forma.ai and reach out on LinkedIn.

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by mParticle.

Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1542.mp3
Category:Forecasting -- posted at: 6:00am EDT

Today’s episode of The Sales Evangelist launches a new series on forecasting! When it comes to forecasting, there are a ton of strategies and tactics you can use to develop a solid background on it. In this episode, Donald discusses the three things you must know about forecasting before starting.

But first, what is forecasting? 

  • In essence, it’s your ability to predict what will happen in the future.
  • As a sales professional (and especially as a sales manager), you must be able to estimate how your team will perform throughout the week, month, and quarter. 
  • Without forecasting, you’ll have no idea if you’ll achieve your sales goals!

Know your data.

  • How many calls lead to a conversation, a demo, and, ultimately, a sale? 
  • Understanding your sales figures and statistics leads to an accurate forecast.
  • Your pipeline is tied directly to your forecast, and if you put inadequate or insufficient data into a forecast, you’ll get bad predictions in the outcome.

Respect the process.

  • Some prospects might want to skip conversations and move directly into a demo, a proposal, or a review.
  • But are they even worthy of a demo, or will the sale benefit them? If they don’t fit the criteria of a client for your company, you’ll be wasting valuable time.
  • Don’t do the demos just because someone is interested; use data-driven forecasting to identify the indicators you need to make that decision. 

You need more than you think you need.

  • Even if you’ve done everything perfectly throughout the sales process, a deal still might not close.
  • If the data tells you to close forty deals to meet a target, put sixty in your pipeline. Because while they might all close, you can’t guarantee it. 
  • The takeaway? You need more prospects and a more robust pipeline than you might initially think. Put extra in now to avoid scrambling at the end of the quarter.

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by mParticle.

Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1541.mp3
Category:Forecasting -- posted at: 6:00am EDT

While mastering closing is critical, understanding how to open with a data-driven approach is a powerful component to help find and complete more deals. In today’s episode of The Sales Evangelist, Donald is joined by author and founder of Win BIG Media Phillip Stutts to discuss the proper ways to begin prospecting. 

The average American sees up to 10,000 ads every day. 

  • Ipso facto, how is your messaging breaking out of the clutter?
  • The correct entry point for salespeople is to create a deeper connection with the prospect and understand what moves them.
  • Whether it’s a B2B or B2C company, Phillip makes each of his clients dive into their customer base to understand more about them and their values.
  • The point isn’t to manipulate; it’s to use that understanding to create a deeper connection that closes more deals.

What can a sales rep start to gain that understanding?

  • Phillip partners with a major data analytics company to create custom data reports. If you have $7500-10000 to spare, this is high-quality data for a few audience segments that matter.
  • If that’s a little out of your price range, just figure out more data on what’s going on. That could be surveys sent to your clients or running small ad campaigns on Google or Facebook.

Phillip’s five steps to using that data:

  • What moves them? You’ve done this by collecting data about your audience.
  • Build out a sales plan. Before jumping into tactics, build a plan that integrates your collected data.
  • Create the brand. The key point - this happens after determining what moves your audience and creating a sales plan.
  • Testing your messaging and branding to refine for your audience.
  • Finally, sell, pitch, or market (because you’ve now eliminated all the risks.)

Phillip’s major takeaway? This is the most disruptive moment in human history, and the best companies are the ones that stand out and think differently. To get in contact with Phillip, visit his website, phillipstutts.com. Or, to start the conversation on what data analytics might look like for your company, visit phillipstutts.com/insights. Check out his book, The Undefeated Marketing System, on Amazon.

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by mParticle.

Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1540.mp3
Category:Sales Training -- posted at: 6:00am EDT

The best way to have a great discovery call is by mentally preparing for the call beforehand. But what’s the best way to do this? In today’s episode of The Sales Evangelist, Donald is joined by sales and mindset coach Isaac Ho to discuss his strategies and tricks to prepare for a successful discovery call

Mental preparation can be the difference between an okay and a great call. 

  • People often make decisions that fuel a latent belief they’re not even aware they have.
  • Sales is just a transfer of energy. If you’re unprepared for a call or meeting, you transfer the wrong energy to the prospect or client.
  • If you’ve done no research or prep about a company before a meeting, you must spend time and energy learning about the org rather than come to the meeting with thoughts to the table.
  • When you enter a meeting, be curious. While a prospect will give you an understanding of their problem, they could be missing something that completely changes the situation.

How does Isaac mentally prepare for a discovery call?

  • Be clear about what’s going on inside of yourself. What is your intention with the call? It’s not just to sell something, it’s to be curious and learn what the client needs.
  • Don’t talk to people to just match them to a particular solution; that ignores the prospect's thoughts about the situation.
  • People buy from a salesperson when they understand their problems better than anyone else. 

How to come mentally prepared to your next discovery call:

  • Especially if you sell your own product or service, leave your baggage at the door. Don’t take responses personally. You’ll start responding to rejections as they argue directly with you.
  • Accept that you can do everything right, and some people still won’t move. So stop making someone’s decision about you. 
  • Understand the difference between a shadow (when you suppress something about yourself and then project that into the call) and a trigger (when you overreact to a problem not yet dealt with.)

To get in touch with Isaac, visit his website, isaachocoaching.com, or connect with him on LinkedIn.

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by mParticle.

Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1539.mp3
Category:Sales Training -- posted at: 6:00am EDT

Discovery calls are thought to be a challenging element for almost any salesperson. But what if we were to tell you there’s a way to see more success with them? In today’s episode of The Sales Evangelist, Donald is joined by the founder of 7th Level Jeremy Miner to discuss discovery call techniques that don’t scare away your prospect (because we don’t want that, trust me.)

What makes a bad discovery?

  • Sellers are taught the selling “ABC’s - Always Be Closing. But with today’s cautious buyers, this strategy doesn’t always come across well.
  • To be great at sales, skip the C and learn the ABD’s of selling - Always Be Disarming.

What triggers a prospect to buy or not to buy?

  • Salespeople trigger behaviors by what they’re asking (and, more importantly, what they aren’t asking.)
  • Salespeople frequently come across as too enthusiastic, talking about their solution too early in the conversation. 
  • While you should be excited about what you sell, it shouldn’t be the point that it comes across as fake. Keep the joy internal. 
  • According to behavioral science, prospects subconsciously pick up on nonverbal cues in the first 7-12 seconds of conversation.
  • If you come across as aggressive, needy, or attached and don’t know the right questions, it triggers the brain to get rid of you.

It’s not them; it’s you.

  • Come across as neutral, unbiased, and calm. Ask the right questions at the right time to encourage a prospect to open up to you.
  • Don’t focus on making the sale. Instead, focus on determining if your solution can help.
  • Jeremy’s advice? Never start a conversation by asking someone how they’re doing - it’s a disingenuous greeting. 
  • Instead, start the meeting and get to business. Spend the first meeting determining if their organization is even a company that fits what you’re able to do.
  • If you enter the conversation assuring them that you’re going to solve their problem, you’ll never find out if that’s true. Stay unbiased.

Learn the right questions that trigger people to be pulled in.

  • When Jeremy first started sales, he struggled. It took practice and time learning to understand how to perform well.
  • Most objections you get are triggered by you, the salesperson.
  • When the conversation starts, you need to determine their current state and where they want to go. As a salesperson, you need to show prospects the gap between where they are and where they want to go and reveal that gap.

Selling is all about change. But human beings don’t like change (even though we say we do.) To learn more about what Jeremy does, join Jeremy’s Facebook sales group (with over 15,000 members) to receive free training, resources and more.

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by mParticle.

Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1538.mp3
Category:Sales Training -- posted at: 6:00am EDT

While setting up discovery calls is the first half of the battle, the other half is getting the prospect to show up. And a great solution to drive attendance is by using a text message. In today’s episode of The Sales Evangelist, Donald is joined by founder and CEO of Salesmsg Chris Brisson to talk about how you can use text messaging to increase meeting show rates

SMS can be used for anything, from lead generation to conversion and engagement.

  • Sales is a three-step process: sign up, show up, and pay up. 
  • Creating a multichannel approach is the best way to drive attendance. A simple text message offers a simple last-minute reminder shortly before meetings.
  • We are a conversational society, so short messages with an understandable motive won't’ be considered spammy or annoying.

Implementing SMS software into your business:

  • If you want to test SMS messaging without a monetary investment, manually send a standard text message an hour before the meeting.
  • But to scale this process, a system is necessary.
  • With Salesmsg, you’ll have a way to respond to those messages if someone responds.
  • Remember, it’s not a general broadcast message - it’s conversational. 
  • SMS can also be the channel for micro-questions that need answering and lead to more meaningful discussions. 
  • To start a conversation with a prospect, ask simple questions that ease them into a conversation.

What are some ways to get the phone number of people?

  • Start today. And, depending on your business, the way you gather phone numbers might be different. 
  • You need an opt-in! Don’t just import a list and send mass text messages. (It isn’t legal.)
  • Include the proper language and start the conversation.
  • Providing your number first can help break the apprehension someone might have about supplying their number.

For access to case studies showing the advantage of SMS messaging for business, visit  customers.salesmessage.com. The SaaS Academy case study is particularly helpful to see how people can use SMS to make more money. Use this link for free access to Salesmsg’s Text Size Your Business PDF, and head over to salesmsg.com to start a free 14-day trial to get introduced to the platform. (They’re the #1 integration on HubSpot.) For more content from Chris, connect with him on LinkedIn.

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by mParticle.

Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1537.mp3
Category:Sales Training -- posted at: 6:00am EDT

Discovery calls aren’t just the first part of the process - they’re where the close begins. In today’s episode of The Sales Evangelist, Donald will dive into seven common mistakes salespeople make when making discovery calls (and, more importantly, how you can fix them.) 

  1. Stop the lackluster pre-call prep.
  • We know back-to-back zoom meetings can be tiring. But from the prospect’s perspective, you have just one meeting. So come prepared!
  • It’s not just a discovery for you; it’s a discovery for the prospect to see if they’re interested in working with you.
  • Consider creating an agenda for the prospect to review before the meeting to ensure everyone gets what they want out of it.
  1. Don’t ask what you should already know.
  • Call the company ahead, speak to end-users, and get helpful information.
  • Entering the discovery call with the intel you need will set you apart as a salesperson and demonstrate the qualities you want to convey.
  1. Talk less
  • Salespeople should not be taking more than 40% of the time. Instead, ask questions that provoke the prospect to spend more time responding.
  1. Build a rapport.
  • Top performers engage in 17% less small talk than other salespeople.
  • When it comes to conversations with the prospect, don’t waste time on small talk that doesn’t contribute to a substantial discussion. 
  • Even if it isn’t necessarily related to your product, discuss things that further develop a relationship between you and the prospect. (AKA, not the weather.)
  1. Fully understand pain points.
  • Only 13% of customers believe a salesperson can understand their needs.
  • 44% of customers feel that only 25% of current providers help them maximize their value
  • As a salesperson, don’t be afraid to have the prospect explain their situation in detail, so you have a comprehensive understanding (and thus provide a comprehensive solution.)
  • Don’t ask a set standard of questions - ask clarifying and follow-up questions to get the most out of your interactions! 
  • While a scripted template of questions can be a starting point, it is far from the only thing you should ask. 
  1. Next steps
  • Don’t end a meeting without setting up a plan for the next one. Instead, consider setting aside the final five minutes of the meeting to ensure time to arrange the next steps. 
  1. Focus on the wrong competitors.
  • The biggest competitor you have isn’t a company; it’s the status quo.
  • People like keeping things the way they are. What about your product should make them embrace change?
  • 60-80% of deals end in no decision - meaning the prospects don’t see enough of a reason to change their current situation. 

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by mParticle.

Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.


Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1536.mp3
Category:Sales Training -- posted at: 6:00am EDT

Prospecting is a critical element of the sales process. After all, how can you expect new business if you aren’t finding new prospects who can benefit from your product? In today’s episode of The Sales Evangelist, Donald is joined by entrepreneur and speaker AJ Vassar to discuss how to prepare yourself for better prospecting

Salespeople need new clients in their pipeline. 

  • Despite this, it’s an area where people are frequently challenged.
  • In sales, we learn ABC - always be closing. But, just as important is the idea of the prospecting ABC - always be connecting.
  • Connecting and establishing a network is integral to being a successful salesperson. But don’t just connect with random people; find people you can provide value to (and vice versa.)
  • When you also focus on connecting people with others, you’ll be top of mind in all instances. And that is a critical element to have.

What if a salesperson doesn't have time to connect with new people?

  • You have to make time. Connecting people with other people makes you an asset they’ll want to interact with (and hopefully do business with.)
  • If you help enough people get what they want, you’ll get what you want.
  • Relationships are like a bank account: Don’t make a withdrawal before making a deposit.

Using this skill on LinkedIn: 

  • If you’re connected on LinkedIn, what can you do in 10 minutes per day to find success?
  • One of AJ’s mentors is Ronald Jackson, retired three-star army general, ex-referee for the NBA, and professor at Georgia Tech.
  • The very first thing AJ asked him was, “tell me your goals, and what can I help you achieve?” People don’t mind talking about themselves - they love it.
  • And everyone, no matter how wealthy, has goals you might be able to help accomplish.

One major takeaway: The saying “your net worth is your network” is incredibly apt. But, more importantly, it’s not who you know, but who knows you. Follow AJ on LinkedIn, Instagram, and Facebook for more great content.

This episode is brought to you in part by LinkedIn Sales Navigator.

The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you!

Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30 advanced filters, sales professionals can quickly find genuine leads with the intent to purchase.

Gain the advantage of accurate, quality lead generation data from LinkedIn Sales Navigator. You can get a 60-day free trial of Sales Navigator at www.LinkedIn.com/TSE

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by mParticle.

Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.


Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1535.mp3
Category:Sales Training -- posted at: 6:00am EDT

It’s no secret that mentors and coaches can be the extra push that gets us to the top. But how can we go about finding great mentors? In today’s episode of The Sales Evangelist, Donald is joined by Gabrielle Blackwell (GB), co-founder of Women in Sales Club (which focuses on empowering and enabling women to succeed in sales), to discuss her tactics and strategy when finding and interacting with a potential mentor.

The problem: There’s a need for mentors.

  • When GB got into sales, she wanted to be the best. However, she needed to learn more first.
  • After suffering a concussion from a car accident, she needed to revitalize her efforts and get back on her sales feet. So, GB talked to people to evaluate if she was moving in the right direction.
  • Sales reps and leaders need to acknowledge that you don’t have to know everything.
  • Admitting you don’t know something requires an environment where you feel comfortable. And, upon noticing the discrepancy between what you know and what you need to know, you can ask for help.

People either want to change or have to change.

  • “I don’t know” needs to be normalized. 
  • And before management can care about meeting expectations, they need to show you how to meet those expectations. It’s their job to teach you. Part of advocating for yourself involves recognizing when you need to advocate for yourself.
  • A mentor is not going to fall in your lap.
  • Sandler’s You Can’t Teach a Kid to Ride a Bike at a Seminar discusses the Dummy Curve. (When you first start something, you ask questions. But as you learn more, you regurgitate what you know rather than listen to what’s happening around you.)

You don’t need to let people know how much you know.

  • If someone asked me to be a mentor, what is it you’re trying to accomplish? What is it about me that makes you uniquely qualified to be a mentor?
  • Who are subject matter experts at what you’re trying to get better at?
  • Once you target those people, consume their content—research what they’re doing. Approach them with questions and comments about their content and their work. Show the drive.

It’s such a show of strength to ask for help. If you know what you need help with, that’s great. But if you don’t know what you don’t know, that’s also great. For more great content from GB, sign up for the Women in Sales Club Newsletter and connect with her on LinkedIn.

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by mParticle.

Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1534.mp3
Category:Sales Training -- posted at: 6:00am EDT

Many salespeople rely on assumptions about salespeople - think the cringe-inducing car salesman from movies. But while there’s truth in its origins, that description is no longer true to the modern salesperson. And while the modern salesperson embraces technology to achieve more, they often fall short. The takeaway? We aren’t getting better at selling. So how can we improve? In today’s episode of The Sales Evangelist, Donald brings on sales teacher, author, and consultant Andy Paul to discuss his strategy for revitalized selling.

While there are commonalities, there is more than one way to sell well.

  • The push to sales conformity is really for management, not the seller. Because management wants something predictable. However, the real world is more complicated. 
  • You learn, take those learnings and apply them to life. And you become the sum of your experience and knowledge. We all end up doing things differently, even if they lead to the same result.
  • Despite all the tools and technological advancements that benefit us, we aren’t getting better at selling. 
  • We have ready access to a world of information, so it should make for a better and more efficient buying experience. However, our win rates are dropping.
  • His book was a way of acknowledging the common sales behaviors, stopping, and doing only what works.

The problem starts with educating sellers on what their job is.

  • When asked “what’s your job?” The answer comes back “to persuade someone to buy my product.”
  • In reality, your job is to listen to the prospective buyer’s challenges and help them find resources to overcome those problems.
  • Just because you can do something doesn’t mean you should.
  • The Catalyst by Jonah Berger - Human beings have a resistance to being persuaded.
  • Instead of persuasion, think about it from an influence perspective. Persuasion is coercive, while influence is affecting the actions of others without force. It’s a change in mindset.

Four Pillars of Changing Sales

  • Connection - Some people conflate a relationship with a friendship. While you don’t need to be friends with your buyers, you make connections in every interaction you have with them. Credibility and trust promote the relationship that makes a buyer choose to invest their time and energy into you. The seller is the first line of differentiation to the buyer. It costs you nothing to build a level of trust, but it does make a difference.
  • Curiosity - We understand the world through curiosity and asking questions. The currently accepted sales process has a tiny time fr discovery. But in reality, this process should happen in every conversation with the prospect or buyer. To be interesting to someone else, you first need to be interested in them.
  • Understanding - Our job is to listen to the most important thing to the buyer. What’s the context? A salesperson’s time to understand the buyer is a process that should never stop. Fully understand the buyer to determine how you can help them overcome challenges.
  • Generosity - Humans are wired to give and collectively support one another. It triggers reciprocity, and the purpose of your generosity is to achieve what is important for both parties.

Value exists only in the eyes of the buyer. The point you should achieve in sales is to help make a decision after an interaction. Were they closer to making a decision at the end of a call? If not, why did you have the meeting? 

We don’t have a lot of control over our lives. But the baseline choices we make as sellers can help achieve what’s most important to them, which is all the difference you might need to make a sale. 

Andy’s Manifesto - Sign it (especially as a sales leader)

Go to his website andypaul.com, Amazon, or anyplace books are sold to check out and order his book TITLE. SIgn his manifesto 

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by mParticle.

Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.


Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1533.mp3
Category:Sales Training -- posted at: 6:00am EDT

More people use LinkedIn now than ever before. Is it the promised land? Not quite. But it’s still an excellent resource to find leads, start conversations, and ultimately convert connections. In today’s episode of The Sales Evangelist, Donald is joined by authentic seller and co-host of the making Sales Social Podcast Bill McCormick to discuss generating conversations that convert on everyone’s favorite professional social media platform. 

Three groups of people to understand on LinkedIn:

  • The Lion: The people with a ton of connections they might not know very well. (Recruiters are a great example of this group.)
  • The Purist: People who only connect with people in their industry or area. While they have high-quality connections, they don’t have very many.
  • The Networker: People who see LinkedIn as a networking room open to connecting with new people. This group is the median between the Lion and the Purist.

A critical part of every LinkedIn connection strategy is the introduction.

  • How many times do you connect without interacting with your contacts? Probably more than you think.
  • In fact, you’re likely already connected to your ideal contacts, but you forgot about them.
  • Bombbomb is a great resource to send video introduction messages that stand out and encourage communication with one another. It fosters conversation.

Conversations aren’t rocket science.

  • Even with the free LinkedIn platform, you can filter potential contacts based on area, industry, and more criteria. (The takeaway: you don’t always need Sales Navigator.)
  • We listen with our eyes. (Yes, you heard and read that right.) 
  • Being a helpful resource to prospects, even if that means working with someone other than you, is the best way to approach social selling and build credibility.
  • Determine what kind of content is helpful to your prospect’s problems. But instead of just sending a link, ask to send the link. And only send it if they ask for it.
  • Sharing content correctly conveys the trust and credibility that establishes yourself as a thought leader.

Only 2% of LinkedIn users share content.

  • You differentiate yourself by sharing content at least once per week. (Posting twice a week is even crazier.)
  • You want your content to resonate with your followers before you pitch.
  • Then, create curiosity. Make your audience think about something they’ve never thought about before. Teach them something new about their product or platform.
  • Ask yourself if you’re creating curiosity or just pitching. Only then can you worry about disseminating content.
  • Content should be a mixture of one-to-many, one-to-few, and one-to-one. Variety is the spice of life (and your LinkedIn feed)

Final tip: LinkedIn is the Rolodex of today. You can search their connections and see if they can connect you with others. To get Bill’s referral formula, connect with him on LinkedIn. Subscribe to his podcast, Making Sales Social, which features interviews with top sales and marketing leaders and strategic tips to master LinkedIn. Finally, become a free member of Social Sales Link to access a free library of resources, from masterclasses to platform optimization tips.

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by mParticle.

Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1532.mp3
Category:Sales Training -- posted at: 6:00am EDT

Video is one of the most successful and valuable tactics salespeople can implement to land more meetings and reach higher sales goals. But it can be challenging to start without understanding the basics. On today’s episode of The Sales Evangelist, Donald is joined by Vidyard’s VP of Marketing and Chief Video Strategist Tyler Lessard to discuss how you can start integrating video content into your outreach campaigns.

Common Video Mistakes:

  • The largest mistake is the perception of video in today’s business world. Video is no longer a one-to-many, high-quality product like movies and advertisements. Now it’s about connection, not perfection.
  • Video is just a new mode to communicate with prospects like phone calls, social media, and traditional email. However, short videos are a visual medium that drastically help create a connection.
  • You don’t need a scripted, rehearsed monologue. The goal is authenticity.
  • A viewer can see the passion and excitement for the product or service that email just can’t quite convey, making it a more emotionally effective strategy than traditional messaging.

Subject LIne Best Practices:

  • People typically send video messages as an email. Therefore, getting people to open the email is your greatest challenge.
  • Teasing a video in the subject line piques curiosity and stands out from what’s happening out there, resulting in higher open rates.
  • When people end video the same way they send emails, it doesn't feel right. These videos are an opportunity to convey authenticity and show passion, likely with a more interest-based CTA. 
  • If you can incorporate something immediately relatable to your audience, it can stimulate higher engagement. 

How creative do you need to be to send video content?

  • You don’t need to be a creative video-maker. However, be creative in your messaging. For example, visiting a prospect’s LinkedIn profile with a screen-share to show something you notice.
  • Consider filming pre-meeting and post-meeting videos. Even if it’s a short, 20-second reminder, it creates a rhythm of communication and increases the meeting show rate.
  • Post-meeting, send a video recap to attendees and people who missed the meeting, which increases your exposure and familiarity with the team.

Tyler’s final takeaway? Whatever industry you’re in, video is here to stay and now is the time to figure out how you can use it to communicate your ideas. Vidyard has a tremendous amount of free resources for salespeople on their website, vidyard.com. Get in touch with Tyler on LinkedIn for more resources and content. His book, The Visual Sale, is available on Amazon. Check out co-author Marcus Sheridan’s appearance on The Sales Evangelist. 

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by mParticle.

Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1531.mp3
Category:Sales Training -- posted at: 6:00am EDT

Converting web leads is the dream for virtually every B2B company. What if we told you there’s a way to increase the conversion rate for web visitors by as much as double your current rates? In today’s episode of The Sales Evangelist, Donald is joined by co-founder and CEO of Chili Piper, Nicolas Vandenberghe, to discuss how his SaaS platform does just that.

Only a fraction of website visitors turns into sales leads.

  • The key to improving your conversion rate is to automate your inbound process. 
  • The old inbound strategy depended on a human salesperson reaching out to a prospect (typically based on a form submission.)
  • This humanist delay can result in up to days of lag time between the form and the response. And the business world is just too fast-paced for that.
  • Speed to Lead helps overcome this issue by automating the qualification process and scheduling meetings in real-time.

Prequalification is critical to faster client acquisition.

  • You don’t want to waste time interacting with a potential client who won’t be suitable for your product. (And conversely, you shouldn’t want to waste their time.)
  • Because so much data is available, clients can be pre-qualified automatically. For example, prequalification based on company size or revenue is easily accessible information that can be automatically checked with the initial form submission.
  • Qualifying based on intent is trickier, but it can be accomplished through observing website visit frequency to gauge intent.

Consider reallocating manpower to positions only humans can do.

  • Human beings are better at influencing and building trust, which is why Nicholas recommends inbound SDRs be reallocated to outbound SDR positions. 
  • Many elements of the inbound process are menial and repetitive, like scheduling meetings and answering form submissions. People don’t need to spend so much time on the administrative elements of the profession.
  • The added value of a real salesperson is in our ability to influence - something machines just can't do as effectively.

Nicolas’s final takeaway? The beauty of machines is that you can continually optimize them to better serve you and your prospects. You can experiment with which criteria are most important and adjust accordingly. Decisions are made fast, and they go to the fastest-moving person. So don’t let a lag time in inbound messaging cause slow sales cycles that result in opportunity loss. If you're interested in demoing this automated conversion platform, visit chilipiper.com. (They use their tool, so we’re sure you’ll be contacted promptly.)

This episode is brought to you in part by mParticle.

Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.


Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1530.mp3
Category:Sales Training -- posted at: 6:00am EDT

There aren’t many people in the world who look forward to cold calling. (And if you're one of those people, you deserve an award.) But if you want to see an immediate improvement in your cold outreach, there are two things your prospects should know as soon as you start your first interaction. Find out what those are on today’s episode of The Sales Evangelist. 

1: Who are you?

  • Your initial outreach should include your name (we hope that’s obvious). Still, it should also include the relevant information about you that will ease prospect anxiety and make them more receptive to what you have to say.
  • This information could be how you found them, like LinkedIn or at a networking event. Even better, you could reference other people in the company the prospect works with, and that they suggested the connection. 

2: What do you want?

  • Once a prospect understands who you are, the seller must explain why they’re calling.
  • Typically, there’s a reason you selected these specific people to cold call. As a result, you (hopefully) know a few pain points that you can use to prompt them into a conversation.
  • They might not be receptive to an interaction at this particular time, but in explaining what you want, even if it’s just to schedule a follow-up meeting to discuss if your product is right for them, they’ll be more likely to agree to the next step.
  • Remember, you call dozens of similar people each day; you have experience and knowledge beneficial to these prospects. 

This two-part strategy is necessary for any cold outreach campaign, whether on the phone, email, or LinkedIn networking. Bring value to the table, and you’ll have a better chance of landing that next appointment. 

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by mParticle.

Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.


Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1529.mp3
Category:Sales Training -- posted at: 6:00am EDT

Many salespeople dream of reaching the illustrious seven-figure earners club. But how can you achieve this goal? In today’s episode of The Sales Evangelist, Donald is joined by Brandon Fluharty to discuss his seven-step framework for making seven figures in enterprise SaaS sales

There are core truths to seven-figure selling: 

  • You’re likely selling to large enterprise companies. While you can do it with small and medium-sized companies, it is challenging.
  • You have experience (and confidence) selling to large clients. 
  • You need the patience to endure incredibly long sales cycles.
  1. Get in the right environment.
  • Find your “Goldilocks” situation concerning your ideal workplace, whatever that may be.
  • What kind of internal infrastructure do you need to feel comfortable and successful?
  1. Build a transformation mindset
  • Seven-figure earners sell a transformation that doesn’t just solve an issue; it prevents the problem from happening again. 
  • In SaaS, you want to be the player touching multiple parts of the business. And that takes a transformational mindset.
  1. Be strategic about your target account list.
  • Sell to clients that give you purpose. Identify the reasons you like you prefer your ideal client, and search for more that fit those criteria. 
  • Doing so keeps you motivated during dishearteningly long sales cycles that enterprise companies have.
  1. Create a standard no one else delivers.
  • The Diamond Standard - Picture a coal field in your competitive scenario, and be the diamond for your clients. 
  • It is easier to perform to this standard when working with the clients you are interested in and passionate about.
  1. Break through personal limitations
  • The higher you climb, the more imposter syndrome you’ll feel. For example, Brandon initially thought his introversion limited his success. 
  • But, as he climbed the ranks, Brandon realized he could listen more than talk. And that weakness turned into a strength.
  • Write down traits you feel hold you back. Then, how can you repurpose those and turn them into strengths?
  1. Rally others inside your organization
  • Nothing great is achieved alone. And when you’re talking about seven and eight-figure deals, you’ll need help. 
  • Be a generalist with your skillset, but be a specialist with your outcome.
  • Be confident that you’re engaged and can make an impact. Don’t dictate; collaborate.
  1. Develop a personal operating system
  • Move out of hustle culture and work more intelligently.
  • DFC: Discipline, flexibility, and curiosity. Anything with a start, middle, and end should utilize these components.
  • PREP: Plan, Rest, Effort, Performance. 
  • Balance these two frameworks to operate and live life instead of hustling around the clock. (It’s a much more humanistic approach.)

Follow Brandon on LinkedIn for more content, information, and insights. Subscribe to his bi-weekly email newsletter Be Focused, LIve Great for a discounted copy of his e-book upon its release! 

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by mParticle.

Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1528__rev.mp3
Category:Sales Training -- posted at: 6:00am EDT

As we enter the new year, there’s no time like the present to set new goals and embrace the productive mindset you’ve always wanted. In today’s episode of The Sales Evangelist, Donald is joined by lifelong businessman, best-selling author, and coach Brad Sugars to discuss how you can revolutionize your thinking

Revolutionize your mindset to get to the next level:

  • It starts with the acknowledgment that your attitude needs to change.
  • Brad’s formula for success: Dreams x Goals x Learning x Planning x Action. Getting to that next level involves all five of these components.
  • Many of us are taught not to “bite off more than we can chew.” But change often means diving into the deep end and moving past our comfort zones.

But why should you jump into the deep end? 

  • Immersing yourself in a new way of doing things creates a new identity, and that identity shift is the change people need.
  • Put yourself in situations where you aren’t the smartest or most productive person in the room. Doing so gives you the push to grow and learn. 
  • Instead of looking to beat your average quarter, beat your best quarter. You never see sports professionals aim to perform above their average; they aim to perform above their best.

Your goal is not your glass ceiling. 

  • Don’t let a low goal influence your ability to thrive.
  • Pick your favorite mentor growing up. How would you be different if you got to sit with them for thirty minutes for the next 90 days?

Brad’s quick lead generation advice:

  • What are most salespeople using for lead generation? Email, social media, and other standard practices.
  • What are they missing? Simply asking who is interested; they’re trying to make a sale rather than see who’s interested.
  • If someone expresses interest, that’s the ideal person to start a conversation with,

Brad’s final takeaway? Set goals, don’t be the smartest person in the room, and grow into your goals. (Because if you knew how to achieve that goal today, you’d already be doing it.)

Visit Brad’s website at https://bradsugars.com/ for more content and information. Contact him on LinkedIn, Instagram, or Twitter and mention you came from Donald’s podcast to receive 90% off his 90-day course. 

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by mParticle.

Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1527.mp3
Category:Sales Training -- posted at: 6:00am EDT

Differentiation is critical when operating as a B2B seller. But what’s the best way to differentiate and ensure you earn more money? In today’s episode of The Sales Evangelist, Donald is joined by management strategist Lee B. Salz to understand how to effectively set yourself apart in B2B sales

Why does Lee have a passion for B2B sales strategy?

  • The short answer? Golden Girls. The long answer? Lee needed a job his junior year of high school, so he was hired to drive the vehicle for a dry cleaning delivery service. 
  • Lee was fascinated that people were willing to spend more for the convenience of delivered dry cleaning. However, it was only certain people - those with long work commutes. Those who worked local found it unneceessary. 
  • The takeaway? Understand who gets meaningful value from what you’re selling, because not everyone will.

Find the people who see meaningful value in what you’re selling.

  • Visit targetclientprofile.com to download a free worksheet to identify your target profile client.
  • It’s not an ideal client profile; it’s a target profile client. Ideal is who you want to sell to in a perfect world. Target clients are who you can and should sell to today (and any day of the week.)
  • Your product won’t be meaningful to everyone. If something is marketed to everyone, it’s marketed to no one. Some people just won’t see value in your product.

Innovation happens everywhere. 

  • As long as someone sees value in your innovation, there’s place for it in the market.
  • There are always people who are going to compete against you. It’s one of the oldest comparisons you see - salespeople are the athletes of the business world. 
  • But one difference completely invalidates the comparison. Professional athletes work behind the scenes to deliver flawless performance. Salespeople, on the other hand, play the game without improving their performance. 

What can you do today to improve your game? 

  • It takes the work, research, and tools to be a professional.
  • Competition has never been more fierce. And if we’re being honest, the differences between your product and your competition’s product is probably insignificant.
  • Despite these more minor differences, how many companies are lowering quotas? None. Salespeople are expected to win at higher rates.
  • You have to take a step back and look at every touchpoint in the buyer’s journey to analyze where you can outsmart and outsell a competitor. (Which is exactly what Lee discusses in his book.)

Lee’s major takeaway? Don’t just sell; sell differently. Look at your touchpoints, discovery meetings, customer service, and every aspect of your sales practice to identify what you can do differently. To stay up-to-date on Lee’s content and practice, follow him on LinkedIn. Read the first chapter of his new book for free at selldifferentbook.com

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by mParticle.

Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.


Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1526.mp3
Category:Sales Training -- posted at: 6:00am EDT

For many salespeople, a change in mindset encourages growth as you cultivate your sales practice. And on today’s episode of The Sales Evangelist, Donald is joined by sales consultant and speaker Natasha Hemmingway to learn her 5-step formula to rewire the brain and think like a sales pro. With 16 years of corporate sales experience (and multiple years as a professional sales consultant), Natasha believes that sales changes everything. It gives us access, opportunities to impact and influence others and help solve their problems.

Step One: Mindset

  • Many sales teams focus exclusively on the numbers, hustling for new clients purely for financial gain. But this mentality just doesn’t help anyone.
  • Selling with heart means putting the client at the front of your selling technique. Serving them should be your priority. 
  • Selling is a partnership just as much as it is a transaction, and it is the willingness to walk away from a deal if it isn’t right for the prospect.

Step Two: Communication 

  • Communication cannot come without the proper mindset, and it requires an understanding of what you’re selling and who you’re selling it to.
  • In your communication, come from a place of confidence, ease, and grace.
  • Most small and mid-size companies need to focus on their main thing. Selling dozens of slightly different products doesn’t encourage a purchase; it prevents it.
  • Developing your authentic sales voice will help the client determine their best purchase (which should be your goal.)

Step Three: Energy 

  • How are you showing up to work? People know if you’re nervous, anxious, or just want money. You just can’t hide it. 
  • Without the proper energy, you will encounter challenges converting sales and finding growth, regardless of how good your product or service might be.

Step Four: A sales process 

  • Solo entrepreneurs, small businesses, and even medium-sized businesses frequently don’t have a sales process. 
  • If you wing your sales process, you’re likely repeating the same mistakes. A sales process quickly helps increase conversions and prevent these mistakes. 
  • At a minimum, a sales process should detail the components of a sales call, pricing, follow-up, and closing.

Step Five: A sales strategy 

  • Even if your business is similar to fifty other people, your sales strategy and process are likely quite different. 
  • People (especially in the sales world) mimic what they believe is successful. But can you deliver your authentic self while trying to be someone else? (Hint: No.)

Natasha’s main takeaway? If you aren’t communicating and touching the human behind the payment, there’s a critical gap in your sales process. Connect with Natasha on LinkedIn or Instagram, and visit natashahemmingway.com for free downloads, sales quizzes, and other excellent resources.

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by mParticle.

Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1525.mp3
Category:Sales Training -- posted at: 6:00am EDT

Many salespeople have a misconstrued mindset about mindset itself, hindering success and costing more money. In today’s episode of The Sales Evangelist, Donald discusses five common sales misconceptions and how to overcome them. So start the new year by overcoming these common misconceptions.

Myth #1: Mindset is a soft skill and can’t be proven to result.

  • Yes, motivational things are important and cool. But pep talk motivation has a purpose - it helps you perform. If your mind is game-ready, the performance will follow.
  • Mindset isn’t just your motivation; it’s the way you think. Motivation is only a tiny (but necessary) part of that.

Myth #2: I don’t need mindset, I can just hustle and complete tactics.

  • When you get to a certain point, “hustling” only gets you so far.
  • People who shatter records, earn promotions, and go beyond their current limit need more than hustle; they need the proper mindset.
  • Research shows 80% of our daily thoughts are negative, and we do this to keep ourselves in our comfort zones. 
  • Mindset training teaches you to combat and subvert those subconscious thoughts.

Myth #3: I don’t need mindset training to strengthen my mind.

  • Even the most mentally tough person on Earth has another level they can reach.
  • People sell themselves short to avoid disappointment down the line. But you can definitely do more. And mindset coaches help with that.

Myth #4: Mindsets are an either-or proposition

  • Mindset by Carol Dweck establishes the dichotomy of a fixed or growth mindset. But the truth is, it’s not an either-or situation. You can be both!
  • We have thoughts on both sides of the scale, between overcoming negativity in the workplace to our goals and career aspirations. 

Myth #5: Anyone can do anything

  • Okay, this sounds pessimistic. But it’s simply reality. You can’t grow wings. You can’t breathe in space. And, most likely, you won’t make the NBA. There are things you can’t or shouldn’t do.
  • Understanding this doesn't mean you have a bad mindset. Instead, it encourages you to shift your focus to things you have control, which allows you to see greater results.

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by mParticle.

Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.


Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1524.mp3
Category:Sales Training -- posted at: 6:00am EDT

Remote and hybrid work environments can be challenging. Back-to-back Zoom calls quickly blur together, and many salespeople find that, even with note-taking, there are gaps in recollection when the follow-up meeting arrives. In today’s episode of The Sales Evangelist, Donald is joined by Richard White to discuss his sales app, Fathom, which helps address and overcome these sales issues

Salespeople juggle note-taking, conducting conversations, and remembering essential elements of meetings for later discussions.

  • Because of this huge workflow, it’s easy for things to fall through the cracks.
  • So, Richard built the free app Fathom for Zoom that records, transcribes, and (most importantly) highlights key moments of calls so you can focus on having an actual conversation.

In a typical call, only 15% of the conversation is note-worthy.

  • That means 85% of the conversation probably isn’t very important. And that 85% drowns out the 15% pretty quickly.
  • As a salesperson, you’re routinely giving pitches, answering questions, and overcoming similar objections across clients and prospects. Remembering the different results of these similar conversations gets increasingly difficult as you have more meetings.
  • Notes are incredibly helpful to help prep before a follow-up call. Rather than stress about what was discussed and where you left off, Fathom provides a short highlight reel with that 15% of important information.

How can this app and system help a remote sales rep or leader?

  • Fathom’s video highlights are compiled with a sales methodology. Timeline, pain points, and other noteworthy topics are automatically flagged to revisit later.
  • Zoom has cloud recording, but you often don’t get the recording until thirty minutes after the call. Because Fathom is real-time, so you get it immediately.
  • Several platforms provide helpful coaching metrics, but that’s only after the call. Fathom’s real-time recording alerts you during the call if you’ve been monologuing, helping provide the best experience possible for the prospect.  
  • The goal is to perform smarter, not harder.

The main takeaway from this episode? Zoom calls don’t have to be as stressful as they are. Visit fathom.video/pod to skip the waitlist and get this free tool for yourself, and connect with Richard on LinkedIn for more great updates and content.

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by mParticle.

Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.


Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1523.mp3
Category:Sales Training -- posted at: 6:00am EDT

Back-to-back meetings can drain your mental energy and, subsequently, your commission check. Working a hybrid of virtual and in-person work can be challenging while caring for your physical and mental health. In today’s episode of The Sales Evangelist, Donald is joined by master sales trainer and Sales Gravy coach Gina Trimarco to discuss her strategy to find balance in a world where salespeople are expected to do everything.

Twelve years of owning a sales company (and an improv theatre) taught Gina important life lessons. 

  • Namely, the soft skills of improv help people be more organic in their sales efforts.
  • Donald didn’t make his college’s improv team. Not that we’re holding a grudge or anything.
  • More importantly, in those roles, Gina realized the importance and the need to set healthy boundaries between her work and personal life. 

 

People think they can do more than they should.

  • This issue was drastically increased during the pandemic - we went from an in-person world to virtual seemingly overnight. 
  • Now that things are opening again (although we’re eyeing that omicron variant), there’s an expectation to continue virtual meetings while resuming in-person, depending on the prospect’s preference. 
  • Gina realized this situation was getting out of hand when she scheduled calls in transit at 6 a.m. Constant availability is simply not sustainable.

 

But what’s the detriment to getting more done?

  • The 24/7 hustle fatigues you in every way possible, professionally, physically, and mentally. You’ll notice declines in productivity and a lack of focus when you don’t have space to relax and decompress.
  • From the virtual selling perspective, limit how much time you spend on zoom per day. The zoom fatigue is real.
  • Google Calendar can automatically install buffer time in-between meetings. Make that a standard scheduling practice to ensure you give yourself the time you need.

Respect your boundaries.

  • If you’re someone who agrees to every work and meeting invite, block segments on your calendar for family, travel, and personal time. 
  • Set the precedent that you need time away from a conversation.

Leadership needs to stay hyperaware of their teams.

  • As a leader, you want to get the most out of your team. But if you notice cracks in the foundation of someone’s work, that should be a reason to pause and pay attention. 
  • Support that person when they need it. They won’t always need the space, but you need to respect it when they do.
  • Regularly check in to see how your team is doing. Identify their thoughts on the balance between in-person and virtual work and provide a space for honesty.
  • Look at the numbers - is there a decline in productivity? That could be because of a lack of boundaries and overextended employees.

Contact Gina at gina@salesgravy.com, or connect with her on Instagram, LinkedIn, and Facebook. You can also check out her website, call her at (843)-597-6393, and tune in to her podcast Women My Mother Warned Me About. (You can check out Donald’s guest episode here.)

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by mParticle.

Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1522.mp3
Category:Sales Training -- posted at: 6:00am EDT

Without sales, companies wouldn’t generate revenue! And with hundreds of thousands of niches and topics for sales professionals, creating an effective hiring strategy is critical for companies to fill their team with qualified and creative talent. In today’s episode of The Sales Evangelist, Donald is joined by Jerry Brooner, President of Global Field Operations at Enable, to discuss his best sales hiring practices.

Finding and keeping good talent is a warzone.

  • To be clear, there is no shortage of talent. But many hiring managers just aren’t searching in the right places for the right people.
  • For example, hiring managers who look only in major U.S. cities completely ignore the rest of the country (let alone the rest of the world.) 
  • In reality, there are intelligent and capable people no matter where you go, and they all bring different perspectives to a team.

Jerry’s strategies to recruit a diverse team: 

  • First, think about what’s important for the company and the sales team. In most instances, that means a wider array of diversity and experiences.
  • Jerry’s team searches not only in different states and countries but also beyond the major areas of those places. So, for example, when recruiting in the UK, they check locations besides London.

How to plan a recruitment strategy: 

  • Work backward. Look at your customers, your team’s territories, and the industries those territories fall in, and look for knowledgeable people in those areas.
  • Make entry-level jobs entry-level. Determine if the number of years of experience you’ve selected is essential. Most of the time, it isn’t.
  • Look for accomplishments rather than years of experience to ensure everyone has an opportunity for consideration.

Addressing and fostering diversity in his own company:

  • Jerry believes that diversity is his company’s biggest asset, but he acknowledges that you must prioritize it. Focus on a diversity of country, gender, and race to create a team capable of understanding and interacting with clients in prospects in a way that works best for them.
  • Don’t look to fill a diversity quota; look to fill roles with good people. You just can’t get the best people by searching one location.
  • If you’re hiring entry-level BDRs, don’t just go to the same three or four colleges. Instead, broaden your selections to find candidates beyond those institutions. 

Jerry’s final word of advice? The sales profession is made better with a diverse group of people. In the long term, we’ll all be better for it. For more information or to contact Jerry, reach out to him at jerry@enable.com.

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by mParticle.

Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1521.mp3
Category:Sales Training -- posted at: 6:00am EDT

It’s easy to make simple mistakes when setting goals for the new year, especially if you quickly fall back into the same habits as you did the previous year. So on today’s episode of The Sales Evangelist, Donald discusses the three mistakes salespeople make when setting goals and how you can prevent those same pitfalls. And happy birthday to Donald’s sister, Jessica! 

1. Don’t set huge goals without a plan.

  • A Harvard study revealed that people aren’t likely to succeed in huge goals.
  • The key is to set micro-goals that are far easier to obtain and make you happier.
  • The 12-Week Year concept is powerful because it does precisely that - breaks down an overarching goal into smaller, easier-to-obtain segments.
  • Whether it’s to make a million dollars in sales or lose a certain amount of weight, micro-goals are far easier to obtain than a massive goal.

2. Be more descriptive when setting goals

  • 65% of the population are visual people, and it’s natural for humans to think in pictures.
  • If you have a goal in mind, making it descriptive allows you to visualize and thus better understand why the goal is important in the first place. 
  • If your goal is to hit a quota, what are the benefits of hitting that quota? Associate the benefits and results of the goal with the goal itself to overcome objections you might create for yourself.
  • To learn more about the benefits and how to engage in a descriptive mindset, check out the Sales Evangelist Sales Mindset Training Program

3. Set a goal, not a dream.

  • It takes discipline to accomplish a goal. And you might have habits that are in direct conflict with achieving a goal.
  • You can’t just wish on a plan - set it up and designate steps to accomplish that goal to see it come true!

4. Of course, a bonus: Believe in yourself!

  • Whether in personal or professional goals, many people don’t believe in their ability to reach them.
  • Affirmations are a great way to affirm your beliefs in yourself. The problem - they’re typically too vague,
  • Keep them in the present tense, keep them visual, and keep them descriptive. It’s a great way to force yourself to believe in yourself and your goals.

This episode is brought to you in part by Skipio.

Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real.

But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com.

This episode is brought to you in part by mParticle.

Are you tired of wading through thousands of open sales positions to find the one perfect for you? Well, look no further. mParticle is one of the leading independent customer data platforms out there, and they’re looking for motivated remote sellers (just like yourself.) 

With top-name clients from Spotify and Burger King to Airbnb, we don’t want you to let this opportunity go to waste! For more information and to view open positions, go to https://www.mparticle.com/careers/.

This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey.

We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! 

Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.

Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Direct download: TSE_1520.mp3
Category:Sales Training -- posted at: 6:00am EDT

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