Mon, 13 September 2021
When it comes to sales, standing out from the competition often comes down to how successfully you differentiate yourself from competitors. But how can we do that? Today on The Sales Evangelist, Donald is joined by Mark Harari, author, podcaster, and VP of Remodelers Advantage, to discuss how you can position yourself to stand out in a crowded market.
The one thing you should do to differentiate yourself:
Differentiation is critical.
The six parts of a successful positioning statement:
Discovering that unmet need:
Mark’s major takeaway? Identifying your unique selling proposition can be challenging. To find yours, try thinking backward. What goes wrong when a company works with a bad seller or product? How could you prevent those bad things from happening? That could help you identify where you differentiate in the process.
Connect with Mark on LinkedIn, and check out his book at bethelobster.com or find it on Amazon. Then, join Donald’s Facebook group, The Sales Evangelizers, to find a community of people to share, reflect, and grow alongside!
This episode is brought to you in part by Skipio.
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