The Sales Evangelist

Categories

general
Being Authentic
Framing
Relationships
Risk
Business Growth
Customized Solutions
Bryan Hendrick
Objections
Account Executive
B2C
Differentiate
C-Suite
Company Culture
Give Value
Seek to Understand
Email
Conversations
Collaboration
Brian Margolis
Cold Calling
Barbara Giamanco
Account Management
Content Marketing
Jay Gibb
Business Development
Outbound
Empathy
Coaching
Fear
Jimmy Burgess
Education Based Marketing
Keywords
Prospecting
Pipeline
Dennis Brown
LinkedIn
Facebook
Clarence Butts
leads
Dale Dupree
Michael Sardina
Cadence
Jack Kosakowski
Qualifying
Social Selling
Connection
John Antonacci
Branding
Ethics
Bob Burg
John Barrows
Credibility
Audience Engagement
Ericka Eller
Confidence
Jim Jacobus
Building Rapport
Communication
Douglas Vigliotti
Entrepreneur
Humor
Champion
Jared Easley
Commission Sales
Chris Dayley
Building Value
Building Trust
Sales Team
Ask for the sale
Sales Training
Relationship Selling
Ideal Customer
Leadership
Prospecting System
Hiring
Goals
Sales Plan
Referrals
Value
Lead Generation
Asking Thought Provoking Questions
Client Management
sales Management
Success
Asking for Referrals
Sales Strategies
Sales Habits
Sales Culture
Motivation
Door to Door Sales
Sales Coaching
Group Coaching
Selling Success
Accountability
Crowdfunding
Mindset
Sales Enterprise
Sales Process
Closing
Sales Leader
Following Up
Digital Marketing
Sales Opportunities
Sales Mindset
Sales
Email Marketing
Online Marketing
Rejection
Habits
Start with Why
Profitability
Fear of Rejection
Marketing and Sales
Scarcity
Videos
Questions
Business Conversation
Value Conversation
Customer Experience
Negotiation
Demo
Customer Service
Competition
Sales Compensation Plan
Unique Way To Sell
Sales Conversations
Discovery Meeting
Reciprocity
Messaging
Sales and Marketing
Sales Tools
Buyer Persona
Pricing
Joe Carlen
GAP Method
Pre Call Planning
Warm Leads
New Hire
Time Management
Reading Prospects
Numbers Game
Goals Setting
Q and A
Rapport
Customer Evangelist
Humility
Medical Sales
Upselling
Speaking With Executives
Networking
Meeting With Executives
Scaling your sales team
Sales Growth
High Ticket Selling
ROI
Focusing
AI
Bad Customers
Creative Prospecting
Top Performer
Phone Prospecting
Presentation
Affliate Marketing
Research
Delegate
Sales Develop Representative
Theater and Sales
Additive Behaviors
Email Selling
Hard Work and Determination
Hard Work
Common Sales Challenges
First Impression
Meeting with Customers
Interview
Dedication
Administrative Tasks
Sales Enablement
Promotional Materials
Finishing
Story Selling
Revenue
Proposals
Course
Top Performance
Current Customers
Podcast
Planning
Value Driven Conversation
Processes
Twitter
Wealth
Field Sales Rep
Local Advertising
Increase Revenue
Upfront Agreement
Lead Magnet
Message
Experience
Change
Direct Response Marketing
Inbound
Sales Vs. Marketing
Phone Sales
Community
New Sales Professional
PAIN
Influence
Mastermind
Cross Selling
Sales Travel
Team Motivation
Sell Yourself
Image
Values Based Marketing
Promotional Product
Bold
Sales Metric
Sales 2.0
Timing
Sales processes
Value Pricing
Proposal
Copywriting
Network Marketing
Budget
Appointment
Sales Commitment
Building Quick Relationships
Passion
Consultative Selling
Foundation
Everyday Sales
Selling Intangibles
Work-life balance
Inside sales
Mental tougness
Fear of being salesy
Free Trial
Web Leads
Sales Leadership
Vacation
Sales Job Interview
Podcasting
Positive
Live Events
Decision Makers
Sales jobs
Public Relations
Website Sales
Newsletters
entrepreneurs
Commission
Webinar Sales
Sales Experience
Sales Proposals
New Sellers
Daily Planning
Rapid Growth
Lead with Value
Finding Your Voice
New Sales Training
Sales From The Street
The Sales Whisperer
Sales Funnels
Listening
Sales Prospecting
 Guy Kawasaki
Taking action
Positive Thinking
Increasing Sales
Winning Vendor
Being Selfless
Positive Attitude
Selling to women
Sales Stigma
Sales Slump
Persistence
Agenda
Job Interview
Sales Vision
Forecasting
Close Rate
Deeper Discussion
Linked Seller
High Performance Habits
DISCOVER Questions™
Rory Vaden
Donald Kelly
Curtis McHale
Anthony Tran
Case Study
Advanced Sellers
Contract Hell
Bob Rickert
Reluctant Buyers
Inbound Marketing
Google Alerts
Game Changer
Close.io
Honesty
Finding
Calendar Invite
Eveline Pierre
Josh turner
Joanne Black
Matt Hallisy
Mace Horoff
Amy Porterfield
Chris Rollins
Deb Calvert
Closed File
Dino Dogan
Katherine Kotaw
Bryan Daley
Dave Delany
Linda Yates
Jim Cathcart
Happy Someone
Chirag Gupta
Personalize
Jeffrey Gitomer
Cold Outreach
Growth
Sales Pitch
Carissa Hill
Account-Based Marketing
Preparation
Alice Heiman
Imposter syndrome
Buyer's Journey
Drip campaign
Outreach
Influencers
Prospect.io
Don Barden
Acquisition
Barth Getto
Joe Pardo
Data
Preconceived Notions
Sales Process, Sales Podcast
CRM
Selling Your Company
Gen Z
Mastermind, Group Learning
Chat
Partnering, New Leads
Hiring, New Hire
Instagram, New Leads
Failure
Grit
Emotional Intelligence
Client Success
Client Onboarding
Price
SDR
Small Businesses
Asking Questions
Decision Maker
Poor Sales
Account Mapping
Remote Worker
Stories
Selling
Video
Script
Money
Discovery Questions
Marketing
Solving problems
Staying Top of Mind
References
Content
Scaling
Authenticity
Incentives
Curiosity
Market
Omnichannel outreach
Building Relationship
Scale
Video Conference
Traveling Seller
SEO
Scheduling
Cause Marketing
Overcoming obstacles
personal branding
Sales Leaders
Course correction
Sales Meetings
Activities
Problem Solving
Sales Success
BDR
Inbound Leads
Business Proposals
Selling to Friends
Product Demo
Transformational Selling
Profits
Nurturing
Teamwork
Podcast changes
Sales Strategy
Contact Marketing
Firing
New Products
Social Dynamic Selling
Accidental Seller
Accidental Sellers
Repeat Business
Accidental Series
Closing deals
Increasing Sales, Technology
Sales, Effective Sales
Cold Emails
Closing revenue
LinkedIn sales
The Accidental Seller Series
Sales Hiring
Accidental Seller Series
Hiring, Successful hiring
Sales Contracts
Best Sellers In History Series 1
Best sellers in History
Sales Planning
Sales Events
sales 2020
Best Sellers in History Series
Best Seller in History Series
DISC Assessment Profile
Best Seller in History
Psychology of Sales, Sales Mindset
Sales Effectiveness
women in sales, best sellers in history
Sales Script, Target Customer, Niche
Best seller in history, Salesman
Sales Story
Sales Women, Sales Force
Reginald F Lewis
Sales Wealth, Sales Prosperity
Personal Brand, Stephen Hart
Donald Kelly, The Sales Evangelist
SaaS, Software Sales
Leads, Qualifying Leads
ROI, Leads, Inbound Leads, External and Internal Triggers
Women in Sales, Sales Success Story
Stuck sellers
Sales Value
Building trust, Entrepreneurs
Sales Automation
Government, Sales
Sales Videos, Closing Deals
Sales Process, Sales Planning
Sales restructuring, Sales Messaging
Sales Performance
Sales Performance, Sales Process
Sales Promotion
Sales, Rapport
SDR, Sales Job
SDR, BDR
SDR/BDR
BDR/SDR
Sales Rewards, Sales Incentives
Healing, Grief
Sales Profile, Ideal Sales Profile
Sales Manager, Training, Coaching
Sales approach
Sales Experience, PreSales
Sales Fears
Sales Talk
CRM, Leads, Crmble
Sales Skills
Sales, Career, Leadership
Sales Career, Sales Path
Sales success, mental toughness, sales story
TSE, Sales Podcast, Sales Principles
Sales Coaching, Improving Skills
Sales Journey, Reselling, Sales Culture
Sales Process, Networking
sales prospect, sales opportunity
Sales habits, Sales professionals
BDR, SDR, Personalization
cold-calling, prospecting
Sales Language, Authentic Identity
Demonstration, Negotiations
Lost customers, Perseverance
Social Selling, Omnichannel, Sales Leads
Prospecting, Limiting Beliefs, Fear
Cold Outreach, Sales Mindset
Linkedin, Cold Calling, Automation
LinkedIn, LinkedIn Voice Messaging, Donald Kelly
Testimonials, Referrals
Cold prospects, Reaching out
Prospecting, Mindset, Sales Goals
Lead Generation, Video, Sales Video
Successful Salesman, Great Salesman
Successful Sales, Sales Training
Sales Prospecting, Video Sales
Power Dilaer, Sales Automation
Sales Prospecting, Sales Principles
Sales productivity, Trello
Virtual Sales, Virtual Tools for Sales
Sales Success, Sales Training
Building credibility, Sales credibility
mindset training
outreach message
Productivity
unproductive
sales productivity
Sales Goals
future of selling
Favorite Sales Stack Tools
special edition
Modern Selling Strategies
Modernizing Your Sales
Creating A Great Work Enviroment for Sellers
Using LinkedIn
Personal Image and Selfcare
Better sales emails
BDR & SDR Skills
AE Skills
Preparing For 2023
Kicking Off The Year Right
Sales Success Stories
Women in Sales
Better Selling
building sales pipeline
Closing Sales Pipeline

Archives

2024
March
February
January

2023
December
November
October
September
August
July
June
May
April
March
February
January

2022
December
November
October
September
August
July
June
May
April
March
February
January

2021
December
November
October
September
August
July
June
May
April
March
February
January

2020
December
November
October
September
August
July
June
May
April
March
February
January

2019
December
November
October
September
August
July
June
May
April
March
February
January

2018
December
November
October
September
August
July
June
May
April
March
February
January

2017
December
November
October
September
August
July
June
May
April
March
February
January

2016
December
November
October
September
August
July
June
May
April
March
February
January

2015
December
November
October
September
August
July
June
May
April
March
February
January

2014
December
November
October
September
August
July
June
May
April
March
February
January

2013
December

June 2019
S M T W T F S
     
            1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30

Syndication

Many sellers assume that experience makes them good at building valuable relationships, but there’s an art to tactically leveraging relationships to land your biggest customers.

 

Zvi Band is the co-founder and CEO of Contactually, a relationship-oriented CRM designed to help businesses build and maintain relationships with their networks. He was an introvert in college who hardly ever left his room, but that was before he discovered that relationships would be his best asset. He is the author of the book Success is in Your Sphere.

 

Sharpen your tools

 

Zvi recognized the need for Contactually because he would connect with people and then lose track of them and miss the opportunity. It wasn’t that he was doing a bad job. He was simply so focused on working hard for his existing clients that he lost touch.

 

To measure the strength of your network, he recommends opening any social media tool and considering whether your network would come to your side if you asked for something simple like $20. Then, if you truly believe your relationships are your most important asset, what are you actually doing to nurture those relationships those won’t pay dividends next week but might in the coming months or years?

 

For most people, the answer is, “Not too much.”

 

Tactically leverage relationships

 

The goal should be to build and nurture personal, authentic relationships without any necessary plan or intent. Then, they’ll call us when they’re ready to buy. Or if we call them, they’ll pick up the phone. 

 

The problem is that sometimes, we aren’t necessarily sure who is important in our relationships or what our goals are. We must begin by figuring out what we’re trying to accomplish. Are you trying to increase the number of referrals? Increase your close rate or your repeat business? Looking for an entirely different job or different career steps? 

 

Clearly identify your goals and then develop everything else to ladder up to those goals. 

 

Always take a step back and ask what you’re really trying to do. 

 

Nurture opportunities 

 

If you’re going to conferences and meetings, you’re likely trying to nurture the opportunities that emerge there. But rather than connecting with everyone there, determine who is there and who you should be working with. For Zvi, that intentional decision shifted who he engaged with when he went to those events. 

 

The worst thing we can do is walk in with a set of business cards and have conversations that will never turn into anything real for either party. Those business cards get lost in the washer and you’ve wasted time that could have gone to people you could truly serve. 

 

Once you’ve identified who you want to connect with, develop a cadence to make sure you’re staying top of mind. Follow their social media and watch for news about their company. Don’t be afraid to tell your connections that you’re simply working to stay in touch. 

 

Value and service

 

Don’t assume follow-up is most important. Focus on value and being of service to someone. The best way we can get what we want in life is by helping others get what they want. That way, as soon as the moment comes where your contact needs what you have, he’ll immediately think of you. 

 

When Zvi was nurturing sales opportunities with large brokerages, he wasn’t necessarily trying to pitch them on the value of software. Understand more about the prospect’s business. Work to understand challenges and identify other existing customers who experienced the same issues. 

 

Work to show your prospect that you aren’t simply trying to get a dollar. You’re trying to build a successful relationship that will ultimately benefit both of you. 

 

You can have everything in life you want, if you will just help other people get what they want.” -- Zig Ziglar

 

Technological age

 

Technology allows us to connect with so many different people, but the problem is that it does the same for everyone else. That means your customers are being flooded with other ideas and messages. We have to find a way to build personal, authentic relationships. 

 

Realize that being a nice guy isn’t enough to produce business opportunities for you. People have to know what you’re looking for. 

 

Zvi recalls that he was looking for a CPA recently and one of his friends mentioned that a guy they know well was a CPA. Though he knew the guy well, he wasn’t aware that he was a CPA. Make sure your audience understands the skills you bring to the table. 

 

Relationships assets

 

What strategies are you willing to put in place to grow this relationship asset? After all, these assets are just like the dollars in our bank account. We can invest in the asset. It can go up or down. We have to put strategies in place to make sure we’re growing that asset. 

 

There was a time when “always be closing” was the mantra. Now, though, our role has switched to a subscription based business so it isn’t just about selling. It’s about building and nurturing a relationship. Reputation matters and referrals matter. 

 

If a company brings on a customer that won’t result in a successful relationship, that’s bad for everyone involved. We aren’t just trying to get a deal; we’re trying to get a partner. #SalesPartner

 

Capital strategy

 

The best thing you can do is ensure you have time to build relationships. That can be as simple as blocking time in your calendar to build relationships. You don’t respond to email or text during that time. You nurture authentic relationships with people who aren’t at the top of your inbox. 

 

Consistent. Establish a strategy and do it regularly. 

Aggregated. Collect all your relationships in one place like CRM or spreadsheet.

Prioritizing. Identify which relationships are most relevant.

Investigate. Gain intelligence into your relationships. 

Timely. Make sure you’re staying in touch over a certain amount of time.

Adding value. Don’t simply follow up. 

Leverage. Do whatever you can to make it simple. 

 

The CAPITAL strategy ties them all together with a bow. It allows us to understand how all these parts connect together. 

 

Long-term numbers

 

Avoid the temptation to focus solely on numbers. If you’re going to think about them, focus on long-term numbers. Look at touch points and engagement to make sure your reps are staying on value and touching base with clients. 

 

Nurture those relationships to stay top of mind. 

 

Relationships are our most important asset so ask yourself what you could be doing today, tomorrow, or next week to develop that asset. 

 

Tactically Leveraging Relationships to Land Your Biggest Customers” episode resources 

 

Check out Zvi’s book, Success is in Your Sphere and hare it with another relationship professional that would benefit from it. All proceeds from the book’s sale go to charity. 

 

If you haven't connected with me on LinkedIn already, do that at Donald C. Kelly and watch the things I'm sharing there.

 

You've heard us talk about the TSE Certified Sales Training Program, and we're offering the first module free as a gift to you. Preview it. Check it out. If it makes sense for you to join, you can be part of our upcoming semester. You can take it on your own or as part of the semester group.

 

If you and your team are interested in learning more, we'd love to have you join us. Call (561) 578-1729 to speak directly to me or one of our team members about the program.

 

This episode is also brought to you in part by mailtag.io, a Chrome browser extension for Gmail that allows you to track and schedule your emails. You'll receive real-time alerts anyone opens an email or clicks a link.

 

Take advantage of a 30-day free trial, including a free book of your choice, at audible.com/tse.

I hope you enjoyed the show today as much as I did. If so, please consider leaving us a rating on Apple Podcast, Google Podcast, Stitcher, or wherever you consume this content and share it with someone else who might benefit from our message. It helps others find our message and improves our visibility. When you share your experiences with the show, others will read the reviews and give us a listen.

 

I truly appreciate you and appreciate your reviews and your subscription, and your willingness to tell your friends and anyone you know that's in sales about the podcast.


Audio provided by Free SFX and Bensound.

Direct download: TSE_1123.mp3
Category:Building Relationship -- posted at: 12:00pm EDT

1