Fri, 6 August 2021
It's Awkward Talking To The Same Gatekeeper Asking For Different People | Donald and Kevin Cummings - 1477
Scoring a meeting with the decision-maker can be challenging, but creating allies within the target company can be your strategy for making progress. Sometimes all it takes to get past the gatekeeper is to build a solid relationship with them. In today’s episode of The Sales Evangelist, we’re going to do just that with the help of today’s guest Kevin Cummings.
Kevin has worked in many different sales spaces, from industrial to medical to tech.
Make connections with the gatekeeper:
Don’t be afraid to interact with the gatekeeper.
Help them, don’t help yourself.
Kevin’s major takeaway? Understand that your customers’ objective in their job is not to buy your product or service. Everything you do should be about them, not about you.
National Sales Network, a nonprofit organization for black people in sales and marketing, has 17 chapters across the country. Visit the website to find networking events, skill workshops, and hiring opportunities on their website.
To get in touch with Kevin, connect with him on LinkedIn.
This episode is brought to you in part by Skipio.
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