Mon, 18 October 2021
It’s the golden rule of life: treat others the way you want to be treated. As sales professionals, you do this by playing the long game, building relationships rather than focusing on the sale. In today’s episode of The Sales Evangelist, Donald interviews David Henzel to learn David’s approach and strategy to being customer-centric in modern selling. What does it mean to be customer-centric?
A happy customer tells their friend, but an unhappy customer tells the world.
You’ll naturally get referrals if you sell what the customer needs instead of what you want them to need.
David’s major piece of advice: act out of love, not fear. It’ll change not just your professional relationships but your personal ones as well. For more great content from David, check out his podcast How We Solve. The questionnaire on Understanding the jungle that will help understand your customer better. You can also learn more about his portfolio companies on his personal website https://www.davidhenzel.com/, and connect with him on LinkedIn to stay updated on everything he’s doing! (And be sure to mention you came from The Sales Evangelist.) This episode is brought to you in part by Skipio. Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real. But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com. This course is brought to you in part by the TSE Sales Certified Training Program, designed to help new and struggling sellers master sales fundamentals and close more deals. Help elevate your sales game and sign up now to get the first two modules free! You can visit www.thesalesevangelist.com/closemoredeals or call (561) 570-5077 for more information. We value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Stitcher, or Spotify. You can also leave comments, suggestions, and ratings for each episode you listen to! Read more about sales or listen to audiobooks on Audible and explore their huge online library. Register now to get a free book and a 30-day trial.
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